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Posts Tagged "Quality score"

Importance of Quality Score in Ad Ranking

     -     Jan 6th, 2017   -     Search Engine Marketing (SEM)   -     0 Comments   -    , ,

Understand Ad Ranking Quality Score: Quality Score is an estimate of (Relevancy & Usefulness of the Ad) + (Key Words) + (website landing page) It is a rating measurement given by Google to individuals KEYWORDS based upon the below factors Click Through Rate (it is important to have strong CTR across keywords) Relevancy (Clear link […]

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All You Need To Know About AdWords Quality Score

     -     Sep 27th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

AdWords Quality score is a misunderstood concept in paid search. A lot of times, PPC managers associate bid strength with quality score or create loose relationships with Quality Score (QS).  What is AdWords Quality Score? AdWords Quality Score is merely a grading system used by Google to determine if an ad is eligible to be shown in […]

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Google AdWords And Its Working Model

With approximately 27 million searches happening per hour, Search Engine Marketing becomes one of the important categories in digital marketing. Search engine marketing abbreviated as SEM is nothing but a marketing process to increase visibility and traffic with the help of Search Engines. It has been observed that Google holds a share of 67% out […]

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Bid Management of Google Adwords

     -     Mar 28th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , , ,

Are you worried of not generating traffic on your website? Though you are into ad word advertisement not able to do conversions.Then here is the solution for your problems! Solution for your problem is Quality Score. Yes,  you heard me right. It’s score given to the keywords which determines the effectiveness of your key words.To […]

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Page Views, Time On Site & Bounce Rate Reveal Changes In Quality Score & Revenue

     -     Mar 14th, 2016   -     Web Analytics   -     0 Comments   -    , , , ,

 About Quality Score Quality Score in Google AdWords is an indicator of the quality of your ad campaigns, ie. the quality of your advertisements, keywords and landing pages. The Quality score can be accessed by the following path: Google AdWords—–> Campaigns—–> All campaigns——> Keywords In the Keywords table, the Quality Score and its elements( Expected Clickthrough […]

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Did You Know Google’s Future Relies On Quality Control?

The rise of smartphones has long had analysts predicting the fall of Google, as the web simply isn’t as convenient on mobile devices as it has been on desktops. A worse browser experience means a worse search experience, and mobile users have historically had to blindly click into a search result and hope that the […]

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Discover Google Adwords Metric – Quality Score

 What is Quality Score?           Quality score is metric recorded in Google AdWords which shapes your Ad Rank, and also determines the position in which your ad appears, which in turn determines the amount of exposure and clicks your ads will receive. Why is Quality Score Important?         […]

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Climb These 3 Steps To Attain High Quality Score

     -     Nov 5th, 2015   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , , ,

It is neither the traffic quality nor the traffic potential that is usually great. Even if you know exactly what you’re doing, it take at least 3 to 4 months to get some significant traffic on your website. While some people are fine with not having any customers or revenue for such a long time, […]

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Google Adwords Quality Score: The Key To Getting ROI

Digital Vidya in partnership with Google India has launched trainings for Google Partner Agencies under which it trains them to enhance their performance in Google Advertising and Google Analytics. Under this training programme, Digital Vidya conducted its first successful session on Google Hangouts on Air. Attendees were Google Partners and Certified Google Adwords Experts. The […]

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3 Things You Need To Know About PPC Score Utility

     -     Feb 26th, 2015   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

Quality score is Google’s system of balancing the interests of all the three parties – users or the searchers, advertisers and the Google itself – in the online advertising ecosystems. If Google does not emphasize on this score, the searchers will be thrown irrelevant ads at random times, thus having a bad user experience; the […]

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