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Posts Tagged "Social Good"

The Avenue Of Social Marketing

The avenue of social marketing is not a ‘narrow lane’ but a ‘highway with multiple tracks and driveways’. Here the scope of ‘marketing’ strategy is not always limited to fulfill commercial objectives, but creating a larger impact on the society or the target population by bringing about positive and appropriate changes in their ‘behaviour’. The […]

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07 Letters’ Marketing Strategy

There is no good or bad strategy. It is about the social and emotional intellect of the person or expert who promotes a brand and a product. In general, most of the customers, now-a-days, are  well informed, better awareness about the industry and business scenario, technology savvy, well networked and too much inquisitive in nature. Most […]

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