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How Social Listening can Enhance Your Search Rankings

Social Listening is about understanding your social image, listening to the social discussions and then responding to it. A crucial aspect of Social Listening involves two-way communication. Most brands, due to their one sided communication, fail in making a strong...

Social Listening for Online Businesses | Best Practices & Tools

What if you get some powerful business insights via organic market research where the target audiences are the people who are already somehow engaged with your brand/industry? I think anyone with great business acumen would prefer using those insights in taking...

6 Business Objectives of Social Media Listening

What is Social Media Listening? Social Media Listening is the process of tracking and monitoring digital conversations around specific words to understand what customers are saying about a brand, product or a company. It’s more than watching @mentions and #Hashtags....