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Posts Tagged "split testing"

A Beginner’s Guide To A/B Testing

 What is A/B testing? A/B testing, or split testing is the process of running a simultaneous experiment between two variants of a web page to see which one performs or converts better. A/B test consists of creating an alternative page for a specific page and showing each of them to equal number of visitors. The two […]

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3 SEM Tips To Succeed With PPC Ads On Facebook

With the continued demand for advertising on the social media, it is important for all advertising professionals to hone there skills to do efficient marketing on social media portals like Facebook, LinkedIn, Twitter, etc. Just like Google, Facebook also makes its money from the clicks that the users make on advertisements from the advertisers. Hence, […]

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Southern Sun Started PPC Campaign To Get 7500 Clicks Per Month For First Three Months

 About Southern Sun Southern Sun Hotel group is one of South Africa’s largest hotel chains, having a large number of hotels across the world in countries like Kenya, Zambia, Seychelles, Tanzania, Mozambique and Middle East. They provide accommodation across all markets, but mainly in major urban centres and select key destinations of South Africa. It […]

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