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Posts Tagged "Sustainable Development"

The Social Acceptability Index: A Hypothetical Variable To Determine A Brand’s Success

Social acceptability is a cultural construct which is used as a research variable in business research. Be its  strategy, approach, style, method, technology, brand, product or service, everything requires acceptance from different sections of society. Generally we measure the success of any business strategy or brand, through scientific measurement of output or results, which may […]

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