Digital Vidya 11 years of excellence

Taco Bell Gets Half Million Tweets In 5 Days: Case Study

About Taco Bell: Taco Bell  an American Chain of Fast Food Restaurants located in Irvine, California in United States. Its a subsidiary of  Yum. Serve a variety of Tex Mex foods includes tacos, burritos, quesadillas, nachos and a variety of Value Menu items. Acquired...

Case Study: Taco Bell Social Media Blackout

To do something new among the clutter of social media, Taco Bell found a unique way to promote and create hype around its mobile app. This case study looks at how the US fast food brand ‘blacked’ out its social media channels to create hype around its...