Digital Vidya 11 years of excellence

Case Study: Taco Bell Social Media Blackout

To do something new among the clutter of social media, Taco Bell found a unique way to promote and create hype around its mobile app. This case study looks at how the US fast food brand ‘blacked’ out its social media channels to create hype around its...

Shoppers Stop Drove Indian Tweeters Crazy Through #SSTweetStore

About Shopper’s stop An Indian retailing company promoted by the K Raheja Corp Group, started in the year 1991 had its first store in Andheri,Mumbai and by 2013, Shoppers Stop have had 73 stores in India.¬†Shoppersstop.com offers a truly remarkable shopping...