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Posts Tagged "Zero Moment of Truth ZMOT"

How Is Zero Moment Of Truth (ZMOT) Relevant To Search Engine Marketing?

Before getting to know about the relevance between ZMOT and SEM, we need to have an in-depth knowledge about Moment of Truth and gradually Zero Moment of Truth. Moments of Truth(MOT) in marketing, is the moment when a customer/buyer interacts with a brand, product or service to form or change an impression about that particular […]

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Digital Vidya Speaks at IIT Roorkee on the Role of Digital Marketing Today

Digital Marketing industry is booming with a growth rate of 40% while other industries are struggling even to achieve 8-10% year-over-year rate of growth. No matter if you offer a product or a service, the power of digital marketing can’t be underestimated. In times today, we are fully dedicated to digital media and so when […]

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