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The Revolution Of Social Media

The Revolution Of Social Media

We live in an social marketplace which Is escalating like nothing else, and the business opportunity for this is increasingly bigger than the popular social media platforms like Facebook and Twitter or new entrants such as Instagram or Pinterest. The fact is, the vast majority of word of mouth still takes place offline, in the real world. And, every form of media and marketing is evolving to drive a marketing strategy that would harness the power of customer relationships.

The Chart shows the growth of social media In last six months:


Social media revolution statistics:

Instagram growth has been marked 50 percent in  just 9 months and it is now bigger than Twitter

Growth of Instagram has been marked by 50% between March and December 2014 and exceeded the 300 million user mark. This shows the photo-sharing social network is now bigger than Twitter which is 284 million.  Considering active users and, most important, with an increasing growth momentum. Instagram is already becoming a hot thing for promoting  brands because of it’s engagement rate

Organic reach on Facebook drops to 2% for most pages

Certainly Facebook has been the most discussed statistic of 2014 was featured in a blog. Facebook had dropped to an average of just 6% and for Pages with more than 500k Likes, just 2%. It is obvious now because of new social media emerging it an increasing rate, Facebook seems to lose its organic reach.


Snapchat’s is growth rate has become 56% a year

Snapchat growth rate went to 56% in 2014 and has got labelled as the fastest growing messaging app. It is quite Interesting though, Facebook’s strategy of making Facebook Messenger standing ahead of all seems to work. However close second in the app competition is Instagram which is just behind.

Instagram engagement has become 50 times more than Twitter

Top brands on Instagram tend to have 3.31% engagement rate, while on Twitter the engagement rate is only  0.07%.


Gangnam Style has got 2,182,109,637 views

A year ago, PSY’s ‘Gangnam Style’ broke YouTube’s view record when it exceeded the potential of their 32 integer setup. The feature has extended now to 64 integers, which should allow PSY to get more views. The video has got 2,182,109,637 views, and counting.

Mobile web traffic has marked 50% growth

23 % of organic traffic to websites is now driven by Android devices or iPhone devices while 12% of organic traffic comes from tablets And 51% of that traffic originates from mobile apps. E.g- digital radio apps like Pandora &  Spotify, digital messaging apps like WhatsApp and Viber and social apps such as Facebook and Twitter.


YouTube has become the 2nd Largest Search Engine

YouTube is now the second largest search engine in the world,  with Google still being the first largest. Nearly one out of every two users are on YouTube sums up to one million unique monthly visitors. YouTube is bigger than bing, AOL, ask and yahoo combined! 100 hours of video are uploaded every minute on YouTube and 6 billion hours of YouTube videos are viewed every single month. If YouTube was a country it would be the third-largest country following India and China.


Two new member joins LinkedIn every two seconds

LinkedIn is a social network for professionals and it is growing every second.  Be it groups or blogs or job listings, LinkedIn provides a rich source of information for conversation to professionals who want to connect to others in their industry. This platform is worth paying attention to, Definitely! Linkedin particularly is a place where an individual would focus more on new users. Making the group or a community great source of knowledge and a ‘newbie-friendly’ space that helps you to make the most out of the business.


93 percent marketers use social media for their marketing, just 7 percent of marketers don’t use social media platforms for their business.

This proves there are lots of getting involved in managing social media platforms to market their business nowadays. It has becoming very common to leverage social media as part of their overall marketing strategy, by spending very less or no money on it. If 93 percent of marketers use social media for their business, an individual can probably find a person to give you a hand. Additionally, there are number of blogs, videos and slides to help you out.

Britney Spears, Lady Gaga and Justin Bieber have more Twitter followers than the entire populations of Sweden, Israel, Greece, Chile and Australia combined.

Yes you read it right! Justin bieber has 64,732,452 followers, Britney Spears with 42,284,754 and Lady Gaga 47,917,391 followers! These many followers are enough to build a country.

Impact of social media on offline behavior

#1 One out of five couples have met online.

#2 Three out of five gay couple have met online.

#3 One in every five divorcee have blamed Facebook for their divorce.

Every minute approx…

– 1, 00, 000 tweets are sent on Twitter.

-16, 84, 478 posts are shared on Facebook.

– 2million searches are done using Google.

-100 hours of video is uploaded on YouTube.

Image courtesy : oursocialtimes,  smallbiztrends, adweek, binpress, slideshare,

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