The Subject Line – How it Can Make Difference to Your Email

by | Oct 3, 2016 | Email Marketing

5 Min Read. |

Is subject line makes difference in mail? When you receive mail, what you will see first, the content or the subject line?

Let’s learn through this blog following things:

1) What is the definition

2) Importance

3) How to make it short and relevant to the content and target audience,

4) How it makes difference to your email,

in addition to above four we will see

5)Examples for subject lines based on individual mail…etc…

Now we will start with

Subject line:

It is the introduction that identifies and tells about the email intent. Subject line will tell about what sender wants to convey to recipient.


In general anything we would like to convey to others we will start conversation I would like to talk about, it’s regarding….etc…The same thing applies in email/letter. First thing we see subject line and we will quickly decide whether it is important/ relevant to us.

so next we will learn how to make it short & relevant to the content of the mail.

How to make subject line short & relevant:  

Let’s keep following things in mind while writing,

  • Make it short & relevant: Keep your it to 50 characters or few, make it relevant to your Content
  • Personalize: Based on recipients(Individual email/official email/email campaigns/news letter) customize your subject line,
  • Make it descriptive : As much as possible try to convey in one line,
  • For more tips & List of email subject abbreviations  you may click here

Also some of the real examples as follows:

Email Content (Example) Subject Line (Example)
Conference starts on 14th Sep’16  and ends on 20th sep’16,and the program details as follows 1) Conference details starts from 14th Sep’16.

2)Conference arrangements,

3) Conference-Need your approval(Importance high),

4) Conference details, Do’s & don’ts

We have a webinar regarding scientific information about latest research and the program details as 1)Coming soon-webinar with Prof..,

2)Webinar-Latest scientific info shared by Prof.

3)Webinar E Invite specially for you,

4)Latest scientific research info

Family function /Birthday party invites/Get together 1)You’re cordially invited for my Birthday party,

2)Birthday party on……..,

Subject line makes difference:

Just see the picture how it can make difference


If you observe above picture, I was opened only 03 mails out of 10 mails, may be due to

1) I see something value adding to me,

2) Short subject line,

In addition to above two

3) Quick information about my benefit.

therefore the it can make difference to your mail.

Further more Examples for subject lines (based on individual mail/mail campaigns/newsletter/


Promotional/Offers Mail:


Re marketing Mail:


Social Media Marketing Mail:


Official Mail:


Hence If you see above mentioned pictures subject lines are short, relevant and descriptive irrespective of the type of email.

So, here I would like to write for better understanding some of the examples:

  • Would Like To Unsubscribe?
  • Your Order No.12345 Confirmed
  • Weekend Offer
  • Special Offer For You
  • Season End Sale
  • Special Offer On Your HDFC Credit Card
  • Hot Deals Of The Month
  • Add Value To Your Experience Through E Learning Certificate Program
  • Exciting Offer Exclusively For You
  • Get You Insurance Renewal At Door Step
  • How To Reduce Your Expense
  • Get Help For Your Retirement Life
  • Earn While Learning
  • Donate And Save The Children
  • Welcome To Digital World
  • New Plot Available At Your Location
  • Order It And Get It Instant
  • How To Write Love Letter
  • How To Maintain Healthy Diet
  • Job/Key Corporate Manager
  • Incentive Circular For The Month September 2016
  • Applications Inviting For Manager Post
  • Invitation For My Birthday Party
  • Layout Plan And Approval Documents
  • Meeting Schedule Details
  • Reserve Your Seat For Weekend Batch
  • Holiday List For FY 2015‐2016
  • Your Order Estimated Date Of Delivery
  • World Class Seminar And Venue Details
  • Project Details And Required Documents
  • Want To See Your C Bill Information And Take Action
  • Please Pay Attention Your Credit Card Bill Is Due

Hope above mentioned email subject lines helps you to understand better, how to keep it short, relevant, descriptive and Interesting to your readers.

Please keep following things in your mind:

  • Keep It Short:

Reader to get attention and comfortable view in mobile (Most of them check their mails in mobile before checking at their desktop),

  • Attractive:

Avoid special characters to make it attractive,

  • Descriptive:

Make it short, so that you reader understands what is there inside mail,

  • Relevant:

Make it relevant to the content of your mail, otherwise reader may not show interest to read your mail,

Finally I would like to say:

Subject Line can makes your reader to open your mail or skip your email based on how you communicate.Hence I would like to conclude,

  • Subject Line Can Make Difference to your email
  • Makes maximum No. of Emails Opens
  • It is the King and Champion
  • Reader sees first your Subject Line, Hence make it short, relevant & descriptive
  • Convey sense of urgency and timeliness
  • Provides a reason to open your email,

I wish All the best for your next email campaign with good subject line.

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