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Tips To Increase Engagement Rate On Social Media Platform

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As per the recent statistics, 8 out of 10 business organizations utilise social media platform to drive the growth and sales of their business. But, not all business organizations are equally benefitted by utilising social media networking sites. Some might have remarkable results whereas other organizations might see tepid results in their growth.

Engaging people on social media platform is one of the most difficult tasks. If you are successful in engaging them on social media then, you can make the most out of it.

All you need to take care about is, not being pushy  while engaging people. Being pushy might hamper your website by generating negative results. There are various strategies one should analyse and implement to engage more people without being pushy on social media platform.

Managing Posting On Different Social Media Platforms

Posting varies from platform to platform. A post relevant to LinkedIn might not be as impactful for Facebook. At the same time, the frequency of posts depends upon the social media platform you are posting on. Let’s talk about each platform individually:

1. Facebook Facts

Facebook News Feed is the most competitive place to survive. The mantra for Facebook is to create quality-assured posts, rather than creating tons of posts. While browsing on Facebook, people demand to stay engaged with one post rather than visiting numerous posts of the same organization. The post should be informative as well as engaging, as the more the interaction on the post the more it will be visible on the news feed beating the competition. Creating a relevant and informative post will draw sufficient attention and gain a decent amount of engagement of all the followers.

2. Tackling Twitter

Unlike Facebook, Twitter allows you to post thrice a day. But posting for more than three times on Twitter might hamper the engagement rate on your website. Posting too much makes it confusing as well as difficult for all the followers to keep up with the content posted by the organization.

Time Constraints

Not just content, but the time of posting plays a vital role in engaging people on social media networking sites. A post with quality content, relevant information and engaging quality, if not gets posted on the correct timing is a waste. The time of posting varies from one platform to the other.

If we talk about Twitter, posting of content from 12 p.m to 6 p.m gives a remarkable click-through-rates response. The perfect time for re-tweeting is around 5 p.m. Following the current stats, Twitter got the information about people using Twitter the most between 12 p.m to 6 p.m, which is considered to be their free time and getting engaged with the content available there.

On the other hand, Facebook has its own theory. If you want to increase the sharing frequency of your post, the perfect timing according to the statistics would be 1 p.m. Whereas, if your requirement is to get most clicks on your post then the appropriate timing would be around 3 p.m in the afternoon.

Also, the best days to post content or any relevant information for your website are Thursday and Friday.

LinkedIn, on the contrary, gets the best response between the business hours. If you want to get the most clicks and shares in between 10a.m-11a.m. Also, the best days to post on LinkedIn are Tuesday, Wednesday and Thursday.

Be Precise In What You Say

According to the recent survey, Facebook has recently started to penalize all those posts who directly ask for Likes Shares. Demanding Likes and Shares in CTA gives a very negative impact. CTA should be interactive so that the readers willingly put their queries or share their views without being pushed. If we talk about the current scenario, Facebook no more supports the promotional posts as it reduces the quality of the user experience.

One should be aware of the rules and tactics that help in generating engaging  posts, rather than pushing the audience to participate. It is important to be subtle while planning to give a CTA under a Facebook Post.

Not all other social media platforms are as strict as Facebook. As Twitter does not mind in asking people to re-tweet your post directly by writing RT under the post. As, it is believed that retweeting has the power to evidently improvise your engagement levels.

Just like Twitter, LinkedIn also is equally forgiving. Though, knowing the rules of the promotional game plays a vital role here as well.

Maintaining Character Limit

Twitter: Using 100 characters in a tweet will help you attain 17% higher engaging rate.

Facebook: If a post if of 46 characters in total, you can achieve 86% higher engaging rate.

LinkedIn: The posts on LikedIn varies from audience to audience. It depends on the targetted set of audience.

But, the most important thing is to convey the message, if the message is not being conveyed in the particular character limit then the post becomes useless. Not just the character limit, but the conveying the complete information is comparatively more important.

First Step Towards Engaging People

There are various tactics that can be used in order to increase te engagement rate on your post. The tactics won’t directly provoke the audience to engage on the platform, but will help you improve the engagement rate by indirectly engaging them. These tactics will surely help you learn how to interact actively with people on social media platforms.

The numerous techniques/tactics are as follows:

1. Putting up questings in your Call To Action

For example if your post is on the best Digital Marketing Courses, you can ask in CTA for more queries in selecting the best one for you. Also, you can ask them for suggestions for more courses in the same domain.

2. Hosting a contest in your CTA.

By conducting a contest, you can increase the engagement as it might help you lead a successful social media marketing campaign. The more people will participate, the more it is beneficial for your engagement rate.

3. Running a competition on various platforms.

Running a competition is one of the most effective ways of engaging more people on your post. These tactics work the best for any kind of post.

4. Hosting a Q&A session.

 Hosting a Q&A session at the end of the post gives maximum traffic and engagement rate. This is one of the most followed techniques of the recent time.

Enlisted above are the various techniques  one can use to increase the engagement rate on social media platform. If you too are struggling with the same, you can post your queries and share your thoughts in the comment section.

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