Summary: @ home is a nilkamal brand that sells mainly kitchen accessories, furniture, home artifacts, soft furnishing.
Challenge: To ensure that the @ home brand is tagged as distinct, discoverable and attract customers.
Before marketing: 9000 fans on Facebook and 60 followers on twitter
After marketing: 90000 fans on Facebook and 775 on twitter
This was achieved by introducing the concept of easy home décor and branding @ home as easy, convenient and cost effective.
- Initiate user engaging contests
- Initiate concept of “big sale”
- Engage fans during festival season by asking them how they would like to decorate their house during a festival : total entries: 500+
- To support activities like “invite a friend and win coupons”: fans gained 1276
Due to such activities on only 2 social platforms fb and twitter; results were positive
- Increase in fan base
- Increase in sales
- Community growth
- Increased engagement at site
Ref: WATConsultis a Social Media Strategy Consulting Arm of WATMediaPvtLtd.