To reach out to prospective buyers at the ecommerce store of @ home

by | Aug 19, 2013 | Case Studies

< 1 Min Read. |

Summary:  @ home is a nilkamal brand that sells mainly kitchen accessories, furniture, home artifacts, soft furnishing.

Challenge:  To ensure that the @ home brand is tagged as distinct, discoverable and attract customers.


Before marketing: 9000 fans on Facebook and 60 followers on twitter

After marketing: 90000 fans on Facebook and 775 on twitter

This was achieved by introducing the concept of easy home décor and branding @ home as easy, convenient and cost effective.


  1. Initiate user engaging contests
  2. Initiate concept of “big sale”
  3. Engage fans during festival season by asking them how they would like to decorate their house during a festival : total entries: 500+
  4. To support activities like “invite a friend and win coupons”: fans gained 1276

Due to such activities on only 2 social platforms fb and twitter; results were positive

  1. Increase in fan base
  2. Increase in sales
  3. Community growth
  4. Increased engagement at site

Ref: WATConsultis a Social Media Strategy Consulting Arm of WATMediaPvtLtd.

Register for FREE Digital Marketing Orientation Class
Date: 27th Jan, 2021 (Wed)
Time: 3:00 PM to 4:30 PM (IST/GMT +5:30)
  • This field is for validation purposes and should be left unchanged.
We are good people. We don't spam.

You May Also Like…