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Top 10 Free/ free-to-try SEO Marketing Tools

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We all here wanted to learn SEO, and it’s incomplete if you don’t have hands-on experience of it.

And me being the promoters of Open source always in search of free marketing tools, here I have compiled a list of Free or Almost free SEO and marketing tools which you can use for your learning process.

With SEO going more towards strategic than tactical ever, it’s more necessary to use tools which are more tend to user search and query.

 Most of these tools provide free trial, so I would suggest squeezing from it as much as you can.

Raven Tools

It’s a full online SEO tool that provides you the full suite for a period of 30-days

It’s completely online so you can log-in from anywhere and track your metrics. This tool helps you to launch and manage your online campaigns and go to choice for beginners and small business owners.

Key features include:

  • Link Building
  • Keyword Research
  • Competitive Analysis.
  • Reporting and Tracking

Xenu Link Sleuth (Free)

A broken link on your website is a BIG NEGATIVE for SEO, this small handy tool will go through your website and find potential problems like broken links and will help to lessen 404 errors

Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and Java applets.

Microsoft SEO Toolkit (Free)

Yes! You read right, finally Microsoft has come up with a free SEO tool, this tool can almost complete all your SEO needs.

Key features are:

  • Helps you to cope site overload.
  • It has robots.txt feature which  allows you to  ignore certain pages for your website.
  • Gives you the detailed summary of website in an interactive manner through its dashboard or can export to a csv format
  • Helps you with creating the content for the website.

Webpage Test (Free)

Your webpage load time greatly affects your page or website rank, to master this we have a free online tool which tests your webpage load time from a huge choice of browsers and locations all over the world

Key Features:

  • Clean & easy interface.
  • Free to use
  • Available online so no worry for system requirement

Market Samurai (Full 14 day trial)

With the recent updates from Google, A good quality content has become the key so the importance of keywords has also increased, now you can’t get a top search position without the proper keywords used.

Market Samurai offers great keyword search capabilities and help you to find those words which are competent and work best with your website. It gets the insights from the Google keyword tools like google keyword planner and help you to get the most from your keywords.

 Market Samurai keyword search offers a great help in keyword selection and with the help of other SEO tools you can greatly improve your websites, SEO  although Market Samurai also provides insights on backlinks but doesn’t provide any tool for building back links or tracking the existing backlinks.

Market Samurai lacks mainly on competitor analysis, it doesn’t give that analysis and insights that help you to make strategies to beat your competitor

Google Page Speed Insights(Free)

Modern SEO largely depends on the user experience which also include the loading time of your page on the desktop as well as on mobile.

This tool not only just shows the loading time but also identify the opportunities to improve. It’s a nice clean tool from Google. Enter a URL, and this tool will test the loading time and performance for desktop and for mobile.

Google Keyword Planner(Free)

The keyword planner not only helps you in Google Adwords, but also in improving the SEO

Here you can get ideas to include words on your blog or website that are being used in search engines for your particular product or services, just sign-in to your google account and get idea about anything that is being searched on google, it can give you terms that you might not have considered, it’s a must use tool for your SEO strategy

QuickSprout Website Analyzer(Free)

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

They also have a great blog where you can learn new ways to improve and check your SEO strategy.


As the name, this tool compares traffic between two websites. It gives you the insights on coming traffic, your rank (based on country), your most successful keywords both in organic and paid search and also on your referrals which help you to make strategies in affiliate marketing

Its Pro version can help you to get insights on:

  • Get the traffic sources for every site from both desktop and mobile.
  • Your  performing pages and bounce rate
  • Insights on your Organic and Paid search
  • Compare websites (two in the case of Free version).
  • Ranking based on country and worldwide.

They also have an App version of it, which helps to monitor and compare Apps.

Web CEO Online

Web CEO Online can be used and useful both for novice and SEO professional.

It includes some basic tools which help you to improve your rankings and it also provides some unique features which can be used by a pro so users to optimize the campaigns.

Some of its Features include:

  • Keyword research
  • Link Building
  • Competitive Analysis
  • Reporting & Tracking

Web CEO Online is an SEO toolkit that can be used by both SEO beginners and advanced SEO users. It offers keyword research tools and link building tools that can help you grow your online campaign and increase your page rankings. It is a solid choice for small business owners choosing to run their own SEO campaigns.

It’s amazing to see the difference these good tools can make and help you with your SEO strategy, use these free tools to learn and apply SEO strategies and be an SEO expert and make your website proud of yourself.

  • seo

  • There is 1 comment

    • 4 years ago

      Shital Kalamkar   /   Reply

      Very informative article.The best part is we can use it on trial basis. Depending upon the requirements we can select the tool and can improve our web performance.

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