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Top 10 Search Engine Optimization (SEO) Guides

Top 10 Search Engine Optimization (SEO) Guides

Are you motivated to use SEO to build your brand? Before starting with the importance of SEO and guides on this subject, let us clear some misconceptions that have plagued many.



Some marketers believe they have a strong hold on SEO while others think SEO will have no impact on their online business.

What is SEO?

Search Engine Optimization is the process of getting traffic from the free and organic search results on search engines. It doesn’t matter if a person is new to SEO world or have been practicing it for years, there is always something new to discover.

We have come up with a list of 10 guides that can help you improve your SEO understanding…

Top 10 SEO Guides

1. The Complete Beginner’s Guide to SEO (Buffer)

If you are an amateur in the field of digital marketing, then this guide will help you pave the right way.

Reasons why you should choose this guide:

  • Not involving advanced technical details, this guide is specifically for beginners.
  • Divided into easily comprehensible sections, with each one focusing on a prime objective.
  • Being full of images, videos, infographics, and screenshots, all of this provides a proper picture of what is needed to be successful.

Buffer is one of the best known social media tools and this guide around SEO also shows that perfection. Being a beginner, you will be satisfied with the advice and information in this guide.

2. Search Engine Land’s Guide To SEO

Well, this THE GUIDE. Search Engine Land gives every minute detail about SEO in the best possible manner. The information provided by this guide gives a better understanding to the world of Search Engine Optimization.

With nine chapters divided into an easy to follow format focuses on the high-quality information which is targeted in nature.

The list of the chapters are:

  • Types Of Search Engine Success Factors
  • Content & Search Engine Success Factors
  • Site Architecture & Search Engine Success Factors
  • HTML Code & Search Engine Success Factors
  • Trust, Authority, Identity & Search Rankings
  • Link Building & Ranking In Search Engines
  • Personalization & Search Engine Rankings
  • Social Media & Ranking In Search Results
  • Violations & Search Engine Spam Penalties

Search Engine Land knows there is more to SEO, therefore, this guide gives a comprehensive picture of every key aspect of SEO. The chapters are in a flow ensuring the reader understand the last chapter and is able to build a link in the next one.

3. SEO Basics: Complete Beginner’s Guide to Search Engine Optimization by WordStream

This beginner’s guide by WordStream is something a boon to beginners who want to learn the basics of SEO. The guide provides answers to a variety of SEO related queries. Some of the topics covered in this guide are:

  • Why SEO is important
  • Top keyword research practices
  • On-page and off-page optimization
  • The benefit from content marketing and link building
  • Ways to track and measure results

This guide is worth a read because of the in-depth information provided in a comprehensive and understandable manner.

4. Search Engine Optimization Starter Guide by Google

How can we forget Google when we want to learn something new? For every possible, we Google it. So if you are fresh to SEO world, this guide will help you to a great extent.

Why do we go after SEO? This is because everybody wishes to rank higher in Google. For this purpose, Google can be the best teacher to make you learn about the SEO working. Provided by the master of all, you don’t have to worry about the credibility and accuracy of the same. This guide is 32 pages long advice covering many important aspects of SEO. For instance, it caters to SEO basics, mobile optimization and many more aspects of SEO. With Google’s  Search Engine Optimization Starter Guide, you can learn everything related to SEO in an efficient and effective manner while avoiding silly mistakes.

5. The Beginner’s Guide to SEO by Moz

Moz is one of the renowned brands in the SEO industry and this guide is an extension to that. The information provided by them is up to date and ready for action. This guide includes 10 chapters that are in-depth in nature. The first chapter starting from the very basic is ‘How Search Engines Operate.’ After that, there are topics relating to why search engine marketing is crucial for your business, how you can build links without being penalized, common myths and misconceptions around SEO, and measuring and tracking success.

The knowledge provided by this guide is applicable in the real world. When you will finish the guide, you will be well-versed with the what and how of SEO. Being not just for beginners, this guide is suitable for those also who have knowledge about SEO since this guide sharpens their skills.

This guide is available online or else you can download the PDF.

6. The Blogger’s Guide to SEO (SEOBook)

Different people look up to SEO for different purposes. The objectives of a blogger, marketer or entrepreneur are different and so is their motive to learn SEO. This guide to SEO is one such guide that provides exceptional information for bloggers.

One of the interesting sections in this guide is ‘Why Blogs Are Different Than Static Websites.’ If you are a blogger who is keen to know about SEO would want to rely on advice that is closer to your needs, wants, and goals. This SEO guide by SEOBook fulfills that.

7. The Advanced Guide to SEO by Neil Patel

There is always a need to go a step ahead and this guide will take you to an advanced level. The Advanced Guide to Seo is clearly a good guide to get started with being professional. Since the information in this guide is put forward in in-depth as well as unique manner, this guide is a must read.

The guide includes 9 chapters along with the in-depth knowledge and use of examples. It helps you in the execution of the advice so that the change is visible. The images and infographics used provide a complete picture of what is the actual procedure of SEO. The commendable point about this guide is it doesn’t overlook something that could deteriorate your rankings.

8. The Search Engine Optimization (SEO) Handbook by Minterest

This guide, I mean handbook, is just like a guide having information about tools, tips and many more things. The best part of this handbook is the list of 200+ SEO tools. The list includes top SEO blogs, social media tools as well as forums to keyword research.

Minterest handbook has a long list of resources which is a good part of this handbook.

9. Local SEO: How To Rank Your Local Business by Search Engine Land

This informative article is something perfect for anybody curious to know about local SEO. There is a huge difference between traditional SEO and local SEO. Local SEO helps you with raising the rank of your website for local results. For instance, a digital marketer in Delhi wants to rank at the top of the search engines for ‘Delhi digital marketers’ and ‘digital marketers in Delhi.’

There is a different process you will follow if you want to dominate the local SEO results than what is meant for dominating a bigger area. This article shares the advice and tips that are needed to rank your local business. This step-wise guide will help you the best in terms of local SEO ranking.

10. The Beginner’s Guide to Technical SEO by Neil Patel

This guide is for people interested in digging deep the SEO world. This guide caters to the needs of the people who are concerned about technical SEO. This guide will help you learn about mobile optimization, diagnosing common problems, thin content, site speed, and other related technical details.

The USB of this guide is the screenshots throughout to explain the actions.


SEO knowledge can help you grow your online business. The guides mentioned above can help you get a hold of SEO. You can choose the guides based on your knowledge, time, and objective of your website. Let us know what are your views on these guides? You can also check our comprehensive SEO Guide for a kick-start!

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

There are 3 comments

  • 3 years ago

    Jack Wills   /   Reply

    Thanks for this Post,

    This post so much help me , I am stuck in Local SEO, but after reading this post, I will definitely solve lots of Issues.

    Thank you so Much:)

  • 2 years ago

    Yashika Sharma   /   Reply

    Hi Sakshi,
    This post was quiet informative! I have reffered MOZ for knowing about various SEO Terminologies , It is easy to understand for beginners , I am also going to checkout others mentioned by you tom add to my knowledge.
    Thanks for the help!

  • 1 year ago

    rashikumar   /   Reply

    Thanks for sharing an informative short seo guide. It will help many in understanding more about SEO.

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