91% of B2B brands use Content Marketing as compared with 86% of B2C brands.
Every Marketer wants to invest in Content Marketing, but many don’t know the right way to go about it.
Today’s customer is informed, intelligent and intuitive, hence traditional methods of marketing may not work the way they used to. This is where Content Marketing plays a crucial role as it helps the brand demonstrate its expertise and allows it to connect with and educate customers.
This, in turn, helps in building trust and loyalty to the brand as customers can make an educated purchasing decision. It is a given that today’s evolved customers expect this from the brand they interact with.
To give a clear view of the top Content Marketing Hacks, we recently conducted a webinar on “Top 15 Hacks for a Winning Content Marketing Strategy”.
To lead the webinar, we had with us, Suma Nair, Head – Corporate Marketing, Birlasoft.
1. Importance of Content Marketing in today’s business and how brands should leverage it.
2. 15 Tips on building a great Content Marketing strategy.
3. Examples of great Content Marketing Strategy execution.
These were some of the highlights of the session. To get in-depth details of “Top 15 Hacks for a Winning Content Marketing Strategy”, access the webinar recording.
Hopefully, this webinar was valuable and added to your knowledge. Moreover, if you are looking forward to Digital Marketing for Business & Career Growth, join our free Digital Marketing Orientation session.