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Top 3 Reasons Why Marketers Can’t Miss Out To Opt For International PPC

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Introduction ppc_pay_per_click_services_company_gurgaon_noida_delhi_ncr

Pay-Per-Click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. A Pay-per-Click (PPC) ad replicates your business and creates awareness amongst consumers about the different products and services you offer. With competition becoming tough and millions of other advertisers vying for every inch of available space online it is more important than ever to understand and appreciate the true value of PPC. International paid search offers the unprecedented ability to break into new markets with low costs. It is a platform for strategically building an Ad Campaign which is targeted and generates a higher rate of return for the company. Marketers are attracted towards this advertising process due the powerful outcomes that are achieved.

Following are the reasons which make it necessary for Marketers to go International with Pay-Per-Click  (PPC) :

1) Lower Cost Per Click : The best PPC campaigns in the world are the ones that have only one keyword per ad group with extremely relevant ads to that keyword. They then have specific landing pages for that keyword and those ads. So the messaging in the ad is consistent with the messaging on the landing page.

Overseas consumers are coming online at an incredible rate. According to Internet World Stats, the Middle East and Africa have the fastest growing online populations, while Asia accounts for 44.8 per cent of internet users. The United Stated has an average CPC of $ 0.16 per click, whereas in India the same is for $0.08, thus leading to varied rate of returns for the companies throughout the world.


The data of the above table shows a few developed and developing countries having a varied range of CPC , so for a Marketer to better utilize the system , he should invest in various parts of the world , and not be confined to one particular region.

2) Average Revenue via Pay-Per-Click (PPC)


In the table given above is the breakdown of various revenue sources for different types of Ad campaigns which can be initiated by a Business House , Entrepreneur , or SME. Now the rate of returns via these ad campaigns should not be localized or be restricted to one geographical  region. The average “breakeven” CPC on US e-commerce is $2.56 (this factors in the client being a client for three years and spending $100 on their first purchase). With these metrics in mind, each customer is delivering you 55% ROI. By contrast, the “breakeven” CPC in Australia is $3.53 with the same first time purchase value, which means the ROI comes in at 114%.

It is also very important to understand that different countries prefer to use various different Search Engines . So the international PPC Campaign Manager will need to tap into these platforms to yield the best results on the international markets.


Some of the other widely used Search Engines in different regions of the world are:

a) Yandex : Yandex has a market share of 62% market in Russia for all searches and operates in Belarus, Kazakhstan, Ukraine and Turkey too. It is also the 4th largest search engine in the world

b) Baidu : Dominates the Chinese search engine market with a 79% market share.

c) BING : It has a 15.6% market share in the US. In terms of day-to-day usage of a browser , Bing is very similar to Google.


Nothing drives up the price of your CPC like a crowded market-place, and the US is a very crowded market. With well over 1 million advertisers on Google and 699,000 advertisers on Bing, the USA is a fairly saturated market

A survey by eMarketer also revealed the social media boom that’s happening in Asia, the Middle East and Africa, while South America is a key market for Twitter, Facebook and Google+. The emerging markets such as Brazil, Russia, India and China generally have lower keyword competition, and your ad campaign will cost less too. Google AdWords has an almost global reach, and that’s reason enough for it to be top of the list for most search marketers. However, don’t automatically opt for AdWords until you’ve checked out other alternatives. This is especially important for Asia, where Google has regional competitors. South Korea prefers Naver, which works hand in hand with NHN Business Platform for search marketing. In China, AdChina and Madhouse are the leading ad networks.

Other regions might also be better served by more specific ad networks. E-target claims first place as the PPC network for Central and Eastern Europe. Harrenmedia Network boasts 21 million monthly impressions and specializes in Spanish and Portuguese-speaking markets.

Results :

The opportunities to reach an international market through digital marketing and SEO have never been greater, but with it come the challenges around identifying, approaching and engaging across such diverse markets. Taking time to plan your international PPC campaign truly can give you the edge in global business. A survey, carried out by the World Federation of Advertisers (WFA), revealed that over two-thirds of major international businesses using ‘paid search’ campaigns, admitted they did not have an identifiable strategy regarding such campaigns; and that neither did they allocate a specific part of their advertising budget towards paid search. So there is a lot of opportunity and scope to utilize and increase one’s revenue and market share along with the Brand Development if done correctly by International Managers.

Image Courtesy : Google Images

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  • There are 2 comments

    • 4 years ago

      bhuvan   /   Reply

      PPC is a great way to Promote Website .Thanks for your valuable Content .PPC Improve Your Online Reputations and Grow Business leads .

      • 4 years ago

        Digital Vidya Editorial Team   /   Reply

        Thanks Bhuvan, glad that you liked the content.

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