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Top 3 Search Metrics Of Inbound Marketing To Measure Your Success

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Tracking your metric is an important factor to check “are the strategies working or not?”. Tracking metrics allows the marketers to make decisions, how they will promote the product, who will be their target customers, how product will make its place in existing competitive market. When you track your marketing strategy it will let you know why some campaigns failed and why some got success. In the world of inbound marketing things are changing dramatically, ever since the search engines are changing their algorithms it’s being very tough to measure, so the metrics which were used to measure are not up to the mark due to changes. There are many ways to measure your inbound marketing success, but in between that  below are the 3 search metrics that truly matters for your inbound marketing success.

1. Number of Keywords driving:

The first and the most important metric is the number of keywords which drives your number of conversion, traffic and customers in inbound marketing. The reason this metric is being tracked, because it helps you to increase your visibility in search engines. Your website is at what rank it totally depends on the number and types of keywords you use. Correct keyword is the path to make your customer reach towards you, if your website makes the customer to find you easily, it’s for sure your chance of web traffic will increase and by huge web traffic your conversion increases.

2. Social Media Engagement:

This is also one of the important metric to measure your inbound marketing success. Social media is the only platform which brings audience to you, any post, content or a blog will not be effective until its not shared in social media platforms. With this metric you can figure out how many people are interacting with your social media campaign and what kind of things are liking the most. This will reduce your efforts and allow you to make decision on the targeted area.

3. ROI of Inbound marketing:

Well this is the only thing for which every marketers put their best efforts and investment, and that is better returns. It tells you how well your efforts have worked till now. If you find you are not getting the returns which was expected, then you should rethink about your strategies of marketing campaign and start working on the correct area. One the other side if you find your returns are increasing and you are improving from your previous performance, it means inbound marketing worked for your business.

  • inbound-marketing

  • There are 2 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      Please look in to the statement “The first and the most important metric is the number of keywords which drives your number of conversion, traffic and customers in inbound marketing”. Meaning is not clear. Actually the funnel converts traffic into (converted) leads and then in to customers. What do you want to explain with your statement? Please narrate.

    • 5 years ago

      Rahul Singh   /   Reply

      I appreciate your feedback Indrajit, The statement states that your traffic,conversion into leads and then further to customers, totally depends on the number of keywords you have.

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