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Top 3 Silly Email Marketing Mistakes That Must Be Avoided

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For email marketing campaigns to be successful, there are a lot of prerequisite measures that needs to be taken care. The success of any email campaign depends upon the deliverability of the emails send across to the prospective customers, open rates and finally the conversions that happens. The marketer should be well versed in all the rules & regulations that ensures the deliverability of the emails as well as restrain from making mistakes which results in the email being reported as spam by the customer. Below are 3 silly mistakes that must be avoided for any email marketing campaigns:

  • Avoid always using HTML emails

Marketers these days use HTML (Hyper Text Markup Language)  emails a lot which gives a better look than the traditional plain text emails. But there are serious downsides to using HTML email versions. The reason being that some mobile devices and browsers are not able handle sophisticated versions of HTML emails. This in turn can ruin the user experience, which eventually leads to deleting the mail due to the email not loading up properly.

  • Restrain from buying email database from third party

This point is of utmost importance since buying email database and sending emails  to these email addresses can damage your online reputation. The email ids  which you bought are customers who have opted in for another subscription. When they receive unsolicited emails, they will be flagging the emails as spam. The end result will be email service providers blacklisting you. So always its best to create a well validated database wherein customers have explicitly enrolled for your email subscriptions.

  • Don’t send emails without segmentation

This is widely committed mistake by marketers, where once they have created a validated email database, they start sending generic emails to the email list.The prospective customers will be enrolling into the subscription with varied expectations. It is essential to understand their interest and segment them accordingly. An email software programme (using a third party platform) can then be used to send tailor made automated campaigns to the segmented list. This can in turn increase the open rates and Click through rates (CTR).

  • Email-Marketing

  • Digital-Marketing

  • There are 3 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      The second point is worth following. But I don’t completely accept the first point. Nowadays mostly people have higher version of smart/android phones. Then, where is the problem?

      • 5 years ago

        John Abraham   /   Reply

        Dr. Goswami, the first point i have mentioned says ‘ Avoid always using HTML emails’, it doesn’t say to completely restrain from using HTML emails. Yes, people have advanced smartphones these days, but the browser setup and internet speed can play a spoilsport. Our aim is email deliverability and opening of these emails so that message
        gets delivered. It’s better to create both versions (but this can take a lot of your time)

    • 3 years ago

      David   /   Reply

      Completely agree with these email marketing mistakes.

      I also feel that these are the most common mistakes which most of the email marketers make. Sending emails with boring subject is very much common mistake.

      I never open any email which don’t attract my eyes. I always ignore or delete such emails instantly.

      Email marketers should understand that nobody wants to waste their time in reading boring emails. If you really want to convert them then you must have to send emails with having eye catchy, attractive and promising subject line. Because It is the only line which readers read first.

      So taking care of it can improve your skills.

      I am glad that you have listed all the major email marketing mistakes here so that we can learn them and can avoid them. Thanks for sharing it with us. 😀

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