Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Top 4 SEO Predictions Based On Google Reports

Rate this post

According to Shareaholic report 2014, social media was more popular than search as a medium for website referral traffic. The fact that social media is picking up the traffic is true ever since 2011. Well, does that mean SEO is dead? Are search engines still relevant enough?

Not true.



Consumers even now search for products on Google if they want to buy something. Search traffic is repeatable, sustainable, and long-term. SEO is still very much alive and kicking. There is no way it is going to lose steam. In fact, the landscape is getting even more competitive. That is the reason, you have to be up-to-date with what’s going on with the SEO. On the basis of statistics and facts, here are 5 SEO predictions that will become prominent in the next few years.

SEO Predictions For Next 5 Years

1. Content search beyond web browsers

Mobile phones are becoming a major source of internet browsing. According to a recent report, mobile has also become the primary source of commerce. As we are seeing the number of smartphone owners are increasing. Going by the reports of Statista, mobile internet penetration is growing to 61.2 percent worldwide in 2018. This is the reason we are getting habitual and familiar with using the petite screen for everyday tasks. Google reports that the number of mobile searches more than that of the desktops.

There are mobile apps too which makes the user experience even better. You will be baffled to know that 84% of mobile time is spent in applications. Though social networking apps are having a huge share but Business Insider report shows that messaging applications like WhatsApp, and Facebook Messenger, are taking over. The fact that 70% of online referrals come from dark i.e ‘user to user’ social cannot be avoided.

Well, this does not mean mobile apps will become the new way of content discovery. We can discover new applications via iTunes and Google Play Stores. As of now, you cannot search content inside the mobile app. The search engine giant, Google has been indexing the content of mobile apps for more than 2 years now. Also, Google has reported an experiment for streaming app content from the cloud. This means that users will be able to see the app-only content now. Oh, without even installing the app through Google.



This experiment by Google might work. But let’s face it…Downloading a fresh mobile app involves a high user interaction cost. You cannot simply expect a new user to delete other apps that are entertaining and useful to them in order to make space for your application. If we go by statistics, an average smartphone user downloads an average of almost zero new apps in a month. Well, we understand that it is disappointing.

This means App fatigue actually happens.

What You Can Do

You can create a bot ecosystem within the messaging apps. This means the larger apps will integrate with the smaller ones. This will prove user-friendly as customers spend a majority of their time on the larger apps.

For instance, WeChat already uses bots within its app. This why its millions of users can play games, manage banking, book taxis, buy movie tickets and do a lot more without the need of leaving the app. Seeing the success of bots system, Kik and Facebook have also announced their own bots store.

This means in 5 years, messaging apps might go hand in hand with search engines for content search.

2. Links will still be important

This is one of the most important SEO predictions. We know how important backlinks are right now. They are the most powerful factor for pushing up your organic rankings. Does that mean they are the best way for Google in order to find answers to all types of questions? Well, no. It was not long ago that search engines were trapped by spammy link building and black hat techniques. Because of this, the search engines showed websites with irrelevant information at the top of their results. But with the introduction of Penguin and Panda algorithms, Google bots are much more reliable.

Talking about the next 5 years, the trend of manipulative link building will probably disappear.

Talking about authoritative and relevant link building, Matt Cutts from Google says Links might become little less important as Google starts understanding actual language.

This means links that boost traffic to your website will be important. A user might not want to follow every outbound link they see in a blog. It is important to note that getting a backlink from popular blogger’s page, then you will have traffic.. a lot of traffic!

In the same way, mentions about your marketing campaigns by traditional media platforms will still be important for businesses. Before the coming of search engines, businesses exchanged advertising in order to increase the exposure. Even if links don’t hold the same value in the future, the websites with more popularity will continue to stay relevant and drive traffic.

3. High-End User Experience

Web sites whose priority is to offer a superlative user experience are going to win this race. For building a business that stays in the long-run, you have to rely on repeat users. According to Harvard Business Review, with a 5% customer retention, you can raise your overall profits by as much as 25%.

For this, you will have to fulfill user expectations. Expecting a customer to come back to your website after they had a bad taste is vague. You should try to deliver a better user experience. Things like slow loading, not compatible for mobile, difficult to navigate or has a poor appearance, then that is going to be a hurdle in your rankings.

You can depend on the following metrics in order to check if you are on the right track of making your website user-friendly or not.

3 Factors Evaluate Website For Users

1. On-Page Time

Visitors will stay on your website for a longer duration of time if they find your content worthy enough to consume. They might even stick around in order to read related pages on your website.

2. Bounce Rate

Suppose if a user clicks on your website result but doesn’t feel satisfied with your content then he will tap the back button. If they click on another result which is relevant enough and provides them value then your bounce rate will be high. This kind of behavior displayed by users is called pogo sticking. This gives a bad signal to Google.



3. Click Through Rate (CTR)

Well, this is something we mostly avoid. If your meta descriptions and title are not compelling enough, then you should forget about users coming to your website.

How you can do this: On WordPress, you can use Yoast SEO plugin in order to edit your titles and meta descriptions from the dashboard.

To access these 3 metrics, you can log into your Google Search Console Account and use the navigation bar to head to Search Traffic and Search Analysis. This way you can survey your audience in order to find out if you have lived up to their expectations or not.

4. Personalization: Digital Assistance and voice SEO

Ever used Siri or Google Now? Well, they are virtual personal assistants that give answers on commute time, General Knowledge questions, weather and alike. Google has been providing personalized search results ever since 2009. But as smartphones have become popular now, there is a shift from desktops to connected devices. This is the reason why voice-activated personal assistants have become more relevant.

On the basis of your search history and the context the users are talking about, these assistants directly serve the most relevant result to its users. For instance, if you have ordered a Zara top before, then Alexa (Amazon’s personal assistant) will collect the information and will ask you if you want to re-order it. Isn’t it impressive?



Seeing these trends, it is safe to assume that the structure of searching query and using keywords might disappear. Personal assistants will be capable of having a natural human language convo with you.


We all have experienced how the world of search is evolving too quickly. If you want your business to stay relevant, then you have to keep yourself updated with the dynamic digital environment. There is no doubt, social media will play a crucial role in search results. If we see the trends, social platforms might even become the main source of content discovery.

But this doesn’t mean searching something is a dead end now. In fact, it is continuously growing and evolving. This is the reason you should pay special attention to creating a website that addresses the pain points of your audience and thus provides an extraordinary user experience.

You cannot rely on traditional link building as it is a gone thing now. That’s the reason innovation and creativity are important pillars to building good websites. You should also focus on getting links from authoritative websites that can help you gain traffic.

Do you see any of these SEO predictions  vague? What are your views on SEO landscape for the next five years?

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

  • seo

  • Your Comment

    Your email address will not be published.