Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Top 4 Strategies For Brands Working On Social Media Marketing

Top 4 Strategies For Brands Working On Social Media Marketing

We all know that social media is critical to every business’s marketing initiatives. Not having active social media marketing channels for your business is equivalent to turning up to work without clothes,  it’s embarrassing and not socially accepted. No one wants to be the idiot who shows up to work in partly dressed, but what’s the point of maintaining social channels if they’re not adding value to your business? Well, there is none. You should be using social to do one or several of the following: establishing and growing brand recognition, gaining qualified leads, or improving customer relationships. Social branding defines your ability to engage your target consumers and make them remember your business. Every internet marketer ensures to market their business brand in the social media. This is precisely because about more than half of the consumers are engaged in social media, spending almost half an hour to three hours daily visiting social media and using the platform when looking for products and services. There are social media branding strategies that can help aspiring internet marketers grow their brand followers, increase their brand popularity and consequently make a game changing outcome for the return of their target profit.


In order to establish that your brand is unique, it is important to undertake the right social branding approach. Among the basic foundations when exploring the proper social branding strategies for your business, you need to consider the following:

  • Objectives should be clearly defined : It is necessary to have a clear goal for your brand marketing and ensure that you implement a specific, attainable, time bound, measurable and relevant goals to focus on.
  • Content publishing should be done immediately : Brands are highly competitive these days and if you want to overrun your competitors, you should make your business highly competent in publishing relevant content quickly.
  • Leveraging those social media sites where the targetted audiences are active : Find a social media site where you can easily communicate, connect and interact with your target audience. There are many social media sites where its community members are highly active in commenting and forum discussion. You should target in marketing your brand on these sites to gain maximum exposure among active social media users.

Right areas to focus your social media branding approach :

It is essential to understand that each social media platform has its own unique approach in social marketing. Sometimes, even when your budget will allow it, it is impractical to undertake a paid social brand marketing scheme across different platforms when some of the social media networks cannot serve your brand marketing purpose. Thus, choosing which social media platform to promote your brand will essentially depend on your marketing goals. Many brands are able to maximize their social media branding strategies by choosing only two or three social media sites to promote brand awareness successfully. Therefore, your brand marketing strategies should focus on intensity and not on volume.

Facebook Marketing Strategies


Facebook has millions of users where you can source out more traffic and recommendation about your brand :

  • Create a Facebook Fan page. Publish engaging content to increase the number of your Facebook fans and followers.
  • Promote your brand by holding events and contests. Highlight the debut of your product launching. Take the opportunity of introducing the benefits of your new products and offer some free samples and freebies to your loyal fans.
  • Feature your Facebook fans that purchased your branded products to make them important.
  • Make your published content shareable by adding the Facebook Like button.
  • Leave a link on your Facebook page across the sites where you submit your content to get more traffic that will enhance your social media branding.
  • Regularly feature your products and services and allow your fans to comment and share ideas.


Twitter only allows a limited number of characters to post so many internet marketers are wondering what is its benefits for social branding. With millions of Twitter platform users, you can leverage on the exposure that you can gain when marketing your brand on Twitter using these social branding strategies.


There is another important medium which every business can adapt i.e., Slideshare. On SlideShare, small businesses not only just platform power users but they also receive the visibility they deserve if their presentation is featured on the website’s homepage or embedded onto the other websites.

Apart from this, there are four strategies for using slideshare in marketing :

  • If there is no audience, then no worries. Hence, other’s followings can be leveraged.
  • Circumventing Twitter’s 140 character limit.
  • Product placement- An old media strategy.
  • Something quirky and outrageous should be said.

Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your targeted consumers. As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media, for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting.

Image Credits: m.c.lnkd.licdn, globalrecruitingroundtable, cdn6.fedobe

Your Comment

Your email address will not be published.