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Top 7 Must Use SEM Tools

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Search Engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings. In 2012, North American advertisers spent US$19.51 billion on search engine marketing. “Search Engine Marketing” was once was used as a term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search .The largest search engine marketing (SEM) vendors are Google AdWords, Bing Ads, and Baidu. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tools provider.

Following are some of the must use tools Managers of Search Engine Marketing (SEM) need to utilize in order to increase their efficiency and revenue via paid methods of optimization :

           1.)  GoogleTrends


Google Trends is a public web facility of Google , based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world. Google Trends is helpful in investigating trends related to requested keywords. In this way, one can compare up to five queries on one graph. It’s a good tool for analyzing long-term trends of the market.


           2.) Ispionage :

iSpionage is a set of tools covering 3 main areas of search marketing:

  • Keyword and Domain Research
  • Keyword Monitoring
  • PPC Campaign Building

One of the unique features inside of iSpionage is the ability to create paid search campaigns for Google, Bing, and Yahoo with the help of utility software known as Campaign Builder.

           3.) Moz(SEOmoz): 

It is a suite of tools focused on demystifying the so-called black box process of SEO. Open Site Explorer, Fresh Web Explorer, and Rank Tracker are some of the most recommended tools of Moz. Here are some of the things Moz does:

  • Gets rankings, social, links, content, brand, and traffic related data – all in one place

Finds out website errors, missed conversations, and SEO opportunities for you and shows what to do nextThe Moz Pro plan lets you run up to five different campaigns at the same time and you can track 300 keywords over all the five campaigns. Rank tracking is easy with Moz Pro, which is accompanied by competitive analysis so that you can see where you and your top competitors rank for the top keywords.

          4.)  AdWords Bid Tool :

AdWords bid simulators help you see how different bids might change your ads’ weekly performance.                             There are 4 types :

  • The Regular Bid Simulators allow you to estimate how changes to your CPC Bid might change the cost or the number of clicks, impressions, conversions, and conversion value your ads would have received for your keyword or ad group. You can find them on the Ad groups and Keywords tabs.
  • The Campaign Bid Simulator can be used to model and apply bid changes across your account, and display details at the campaign level. Find it on the Campaigns
  • The Shopping Campaigns Bid Simulator lets you estimate how certain changes to your bid would have impacted your clicks, cost, and impressions for your product group. You can find it on the Product groups
  • The Target CPA Simulator shows you how changes to your target cost-per-acquisition (target CPA) might affect your ad performance. Find it on the Campaigns tab or in the Shared library.
    5.) Google Traffic Estimator

    AdWords traffic estimations serve as valuable indicators of which AdWords keywords are driving the most traffic to your site or triggering the most conversions. AdWords traffic analysis can help you prioritize your search marketing workflow. Taking advantage of an AdWords traffic estimate can help you decide when you can benefit from actions such as:

    • Building out dedicated web content or a Google PPC ad group for a given keyword
    • Updating and tweaking landing pages and text ads
    • Segmenting keyword groups into smaller subgroups
    • Designating negative keywords
    6.) SEMrush


    SEMrush is amongst one of the great competitive research tools that help in determining the list of pages & sites that are ranking for your keywords. SEMrush  is a product from the maker of Quake , a popular SEO add-on for Firefox.  It has more than 41,000,000 domains and more than 95,000,000 keywords in its database. It will also allow you to find all the keywords for which any existing webpage on the Internet is ranking. You can also find more statistical detail regarding that keyword and related keywords which you can rank for.

    7.) Wordstream Negative Keyword:

    The WordStream keyword tool allows you to target certain niches (groups of related keywords), gives you further suggestions, and also allows you to group them based off of a common theme for easy ad group launches. This keyword research tool gives you 30 searches for free, after that you’ll have to sign up for their WordStream Advisor to use it additionally.

Image Credits: Google images

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