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Top 23 Mind-blowing Content Marketing Tools List of 2024

Top content marketing tools

Content Marketing requires you to consistently produce quality and quantity of content over a long period. The result is that you can build an audience for your business and generate the desired outcomes.

There are a variety of Content Marketing Tools that you can use to produce quality content at scale. These tools not only help you to produce content efficiently but also manage your content teams more effectively.

Some of these tools also ensure that you produce content suited to your audience, helping you achieve your Content Marketing goals effectively. Content Marketing Tools help you ensure quick Content Planning and execution.

Content marketing tools
Tools gif by kaho yoshida

In this article, we will list some excellent Content Marketing Tools that you must use.

The aim of Content Marketing

Content marketing develops relevant and helpful content to attract current and potential customers.

The content can be blogs, social media posts, emails, videos, etc.

The main aim of your content marketing strategy should be education your customers.

The primary purpose of your content should be to answer your customer’s questions.

If you do it right, it helps you establish and nurture relationships.

Here are a few statistics on content marketing:

  • Businesses that create their blogs get 67 percent more leads than those that don’t.
  • 47 percent of buyers view at least 3 to 5 content pieces before engaging with a sales representative.
  • Companies that use content marketing see roughly 30 percent higher growth than those that don’t.

23 Content Marketing Tools List

To make your content marketing work effectively, you need some content marketing tools.

These content marketing tools will help you see an improvement in brand awareness, lead generation, engagement, ROI, search visibility, and authority within the industry.

When you begin using these content marketing tools to help with your content marketing strategy, you will see an increase in engagement and witness an increase in new leads.

But to see this, you need to remain consistent in your content marketing efforts.

S.No

Tools Type

Content Marketing Tools

a

Content Research Tools

Google Keyword Planner

Feedly

Quora

Buzzsumo

Pocket

Awesome Screenshot

Social Animal

b

Content Ideation and Creation Tools

Canva

GIFmaker.me

PowToon

Pixabay

c

Content Editing Tools

Grammarly 

Appy Pie Design

iMovie Video Editing

d

Content Promotion Tools

Hootsuite

Sniply

Outbrain

e

Backlinking and Digital PR Tools

HARO

SourceBottle

Clearbit

SEMrush

f

Content Marketing Analytics tools

Google Analytics

HubSpot

Content Research

The primary goal of any Content Marketing activity is to produce quality, engaging, search engine-friendly, and strategically driven content. The following keyword content research tools will surely be of great help:

Google Keyword Planner

The Keyword Planner tool from Google is one of the essential content marketing tools to ensure your content satisfies the intent of online searcher queries.

Add a bunch of common online search queries in your industry in the keyword planner tool, giving you the average monthly searches and level of competition on the searches. Use high-volume and low-competition keywords to start ideating your content.

Content marketing tools
Google keyword planner

Feedly

Feedly is one of the fantastic content marketing tools for researching popular content in your industry.

This content marketing tool enables you to subscribe to popular industry blogs and news sites from a single dashboard.

You can easily search for popular blogs within the tool and create a customized newsfeed to follow.

Content marketing tools
Feedly

Quora

Another good place to find some of the common challenges your target audience faces is Quora.

It’s a great Q and A community where you will find exciting ideas for your next blog post.

Quora Marketing also provides a comprehensive content marketing platform. Just search within a topic from your industry and find various exciting and relevant questions to inspire you.

Content marketing tools
Quora

Buzzsumo

One of the goals of any content piece, be it a blog post, an infographic, or a video, is to get more shares and engagement.

Buzzsumo is a content marketing tool that gives you a list of highly shared blog posts related to a particular topic in your industry.

This gives you an idea of the kind of content you are doing well – an excellent way to take inspiration and produce some remarkable content pieces.

Buzzsumo

Pocket

Pocket is a content marketing tool that helps you to bookmark helpful articles on the go.

It provides a mobile app and browser extensions to help you store, manage and access your researched articles from anywhere and any device.

Content marketing tools
Pocket

Awesome Screenshot

Creating content requires you to take screenshots and annotate them as well. The Awesome screenshot is a free browser extension that helps you to take screenshots from online articles and reports and crop or annotates them as required.

Content marketing tools
Awesome screenshot

Social Animal

Content marketing tools
Social animal

Content Marketers may find it bleak to keep producing content constantly. Social Animal lets you look at thousands of articles with the maximum shares on different social media platforms, thus enabling you to curate content and give you countless trending content ideas.

This content marketing tool tells you which social media is best, the optimum title length, and the best time to post.

Content Ideation and Creation Tools

Hubspot’s Blog Ideas Generator 

Well, writing good headlines is an art, and you must practice writing headlines on an everyday basis. Besides that, you can always use tools like the Hubspot blog ideas generator to churn out some kick-ass headlines quickly.

You can also check out this resource for some cool headline templates when you get stuck while producing a good headline. With these tools, good headlines will never be a big issue.

Content marketing tools
Hubspot’s blog ideas generator

Canva

This is an excellent free tool to churn out great-looking images and infographics for your social media pages and your blog.

The tool has an easy-to-use interface with free templates, stock images, and icons. The good part is that you don’t need to be a designer to start using Canva and create impressive images for your business in minutes.

Content marketing tools
Canva

GIFmaker.me

Are you fascinated with how brands use these funny and attention-grabbing GIFs on their social media pages? You can use this free online tool to upload your images and create awesome GIFs for your business.

Content marketing tools
Gifmaker

PowToon

You must have observed many businesses creating cool animated explainer videos to showcase the benefits of their products and services. You can create such videos for your business yourself, thanks to tools like Powtoons.

The tool provides an easy-to-use interface to create animated explainer videos using built-in templates and illustrations. It’s a terrific tool for churning out quality videos quickly and cost-effectively.

Content marketing tools
Powtoon

Pixabay

Pixabay is an excellent resource for finding free stock images for your social media images and infographics.

Content Editing Tools

Grammarly 

You must ensure that any written content you produce is free from grammatical errors and typos. Grammarly is one of the best and most commonly used tools for checking any language errors in your written content.

Content marketing tools
Grammarly

Appy Pie Design

Appy Pie Design is an excellent free tool that not only lets you churn out great-looking images and infographics for your social media pages and your blog but also offers an innovative AI video generator.

With its easy-to-use interface, you can access a plethora of free templates, stock images, icons, and now the capability to create engaging videos.

The best part? No design experience is needed to start using Appy Pie Design and its AI video generator to create impressive visuals and videos for your business in minutes.

Content marketing tools
Coschedule headline analyzer

iMovie Video Editing

Video content is standard these days, and you can create one using a smartphone.

But to ensure your video content is user-friendly, you must edit the video.

You must also add titles, transitions, and music, to make your video worth watching. The iMovie video editing app is a free content marketing tool for Mac and iPhone users. You can use it to edit your videos quickly and efficiently.

Content marketing tools
Imovie app

Content Promotion Tools

Promoting your content to showcase it to your audience and build a follower base is essential.

Here are some popular tools you can use to promote your content efficiently.

Hootsuite

HootSuite helps you to automate the promotion of your content piece on social media channels. The free version of the tool allows you to add up to three social media profiles. You can add social media posts to this tool in bulk and schedule them to go live on the desired days and times.

Content marketing tools
Hootsuite

Snip.ly

Sniply is an innovative tool used for content promotion and lead generation. It lets you add a customized Call-to-Action within any internal or external blog post you wish to promote on your business pages on social media.

You can customize the CTA to get the readers to visit your landing page. It’s a helpful tool to get more site traffic from your content promotion efforts.

Content marketing tools
sniply

Outbrain

The tool helps you to get your content visibility on some of the top publishers in your niche. It’s a form of paid promotion that does not look like advertising. Outbrain puts your content in the recommended content section on some high DA sites, helping you get a bigger audience.

Backlinking and Digital PR Tools

You can use link prospecting tools and news reporting platforms to reach your backlinking goals and find quality brand mentions.

HARO

HARO is a great tool to find journalists looking for news sources. You can create a free profile on HARO and subscribe to queries in your niche. these queries will be delivered to your inbox.

You can send your tips for the most relevant queries, and if they get selected, your brand will get free press mentions.

Content marketing tools
Haro

SourceBottle

SourceBottle is a free content marketing tool very similar to HARO and is also quite helpful.

It can be used by bloggers, journalists, businesses, and PR agencies to find sources.

Clearbit

Clearbit is a beneficial Gmail add-on that helps you look up email addresses every month for free. You can use this tool to find email addresses of prominent journalists and editors and pitch your guest stories to them.

Content marketing tools
Clearbit

SEMrush

SEMrush is one tool that most SEO professionals are familiar with. As a Content Marketer, the tool would help you to analyze your competitor’s backlinks and see which ones you can target.

Content Marketing Analytics Tools

Measuring and analyzing the results you are getting from your Content Marketing efforts is critical.

Some of the content marketing tools that you can use to measure your results readily include:

Google Analytics

Google Analytics is one of the most popular content marketing analytics tools to measure the traffic and conversions from your Content Marketing activities.

The tool also tells you about the bounce rate of your content, so you know how relevant and valuable it is for your target audience.

It also helps you assess the average time users spend on your blog posts so you can work on improving your content and achieve better rankings.

Content marketing tools
Google analytics

Image Source: Neil Patel

HubSpot

HubSpot is one of the best paid Content Marketing analytics tools.  It is an end-to-end marketing cloud that helps you analyze the results from each content marketing activity.

The tool helps track leads and their sources while also helping you to analyze which of your blog posts and social media posts are performing well. It also helps you to track mentions of your brand across the web.

Facebook Insights

Facebook Insights is a free analytics tool for Facebook business page owners. It helps you track the engagement and reach of your organic and promoted Facebook posts.

The tool is helpful in understanding the type of content that’s performing best for your business. It also lets you understand your audience demographics and preferences to streamline your content accordingly.

Other social media platforms such as Twitter, Instagram, YouTube, and LinkedIn have analytics dashboards to help you measure the results of your Content Marketing activities on these platforms.

Content marketing tools
Facebook insights

Over to You

I have covered most of the essential tools you must use for better Content Marketing outcomes. Most of the content marketing tools mentioned above are free.

I would love to know about the tools that you prefer using and how those tools are helping you. Please feel free to talk about them in the comments section below.

If you wish to stay abreast of the latest in Content Marketing, you can enroll in our Certified Digital Marketing Course.

FAQ

1. What are the 7 steps in a content marketing strategy?

  • To create a good content marketing strategy in 7 steps-
  • Define your goal.
  • Conduct persona research.
  • Run a content audit.
  • Choose a content management system.
  • Determine the content type you want to create.
  • Brainstorm content ideas.
  • Publish and manage your content.

2. What are the rules of content marketing?

Here are the 7 rules you should follow in content marketing-

  • Engage first, sell later.
  • Invest time in understanding your audience’s needs.
  • Dedicate resources to your content marketing strategy.
  • Be relevant to your audience.
  • Set high editorial standards.
  • Build a presence on social channels.
  • Be consistent and have patience.

3. In what ways are content marketing tools advantageous?

Content marketing tools help your content marketing strategy to work effectively.

Over time, with the help of these content marketing tools, you will see an improvement in-

  • brand awareness
  • lead generation
  • Engagement
  • customer retention
  • return on investment
  • search visibility
  • authority within the industry.

4. What are the best content marketing tips?

Here are the best content marketing tips you can follow-

  • Know who you’re creating content for.
  • Target topics with search traffic potential.
  • Research competitors.
  • Prioritize topics using “business potential.”
  • Match the 3 Cs of search intent.
  • Pay attention to analytics.

5. What is a good content marketing strategy?

A good content marketing strategy needs five core elements to be successful:

  • Audience persona
  • Brand story
  • Content marketing mission
  • Business case
  • A good action plan

6. What are the types of content marketing?

Content marking is of the following types-

  • Blogs
  • Videos
  • Ebooks
  • Case Study
  • White papers
  • Infographics
  • Emails
  • Podcasts
  • Social media posts
  • Lead magnets
  • Presentations
  • Reports
Avatar of abhishek talreja
Abhishek Talreja
Abhishek Talreja is curious about everything content and marketing. He loves to keep it short, simple and meaningful. He has been published on sites like MarketingProfs, SitePoint and SEMrush. He is the founder of Prolific Content Marketing.

7 thoughts on “Top 23 Mind-blowing Content Marketing Tools List of 2024”

  1. Content is the King of any business. The better the content, the more it would attract people. Contents are not meant to be a piece of information any more. It should be engaging and should be able to generate curiosity to read through further. Marketers use various ways to project and these handy tools would definitely ease out the entire process of content marketing.

  2. wow perfect content writing tool blog… best part in your blog is screenshots that anyone can easily understand…
    thank you for this blog.. i learn so many things 🙂

  3. Awesome list of tools.

    Another one you might like if you ever have trouble coming up with content ideas is QuestionDB (questiondb.io). It gives you a large list of questions that people ask around a topic.

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