Ultimate Guide To Understand Twitter Analytics For Brands:

Are you curious how Twitter analytics can revolutionize your brand’s social and digital strategy? Let’s dive in and explore… 

Twitter analytics internet marketing is used to reach millions of people and engage the community. But how do you know that your strategy is paying off? That is where analytics of Twitter comes in and essential data for your performance.

Twitter is one of the most potent and vibrant tools for any social media marketer. Twitter launched in 2006, stand out as micro blogging platform , third most popular after Instagram and Facebook . On October 28,2022 Elon Musk bought twitter and on May 13 ,2023 stepped in as Executive Chairman & chief Technology officer. The greatest number of Twitter users are in countries USA, Japan and India

Twitter has 245 million daily users worldwide. According to the company announcement, Twitter users spend 30 minutes daily on the platform. According to Payscale, Twitter (X) employees have a salary range of $117,000. Atleast 500 million tweets send everyday.

Twitter analytics is a set of tools used by the social media platform to track follower count, Impressions, engagement, retweets, and much more. It is also available for free through the platform for all users, including personal profiles, professional accounts, and “X” premium subscribers.

Using analytics of Twitter for businesses has to make data driver decisions about your social media strategy. 10% of Twitter users are responsible for 92% if tweets. 48% of users turned to Twitter to get the latest news.

Here’s a breakdown of users:

• 48% to get news
• 33% to follow companies and brands
• 14% to strengthen their professional position
• 34% to keep in contact with with friends and family
• 12% for other purposes

You can also optimize your campaigns to get better results and more followers without thinking your plan will work. 

This article gives a comprehensive guide from understanding Twitter analytics to actionable insights to enhance your social media strategies and maximize your Twitter insights. Let’s dive in:

Twitter Analytics:

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Understanding and utilizing is a must in digital marketing analytics. Analytics are vital in social media marketing, especially for campaign impact and business results. Here, we will discuss Twitter analytics and how to understand its matrix. 

Twitter is known for its real-time updates on news and current information. Twitter metrics are a set of key metrics used by the social media platform to track follower count, engagement retweets, etc.

Twitter is much more dynamic than other social networks. Twitter metrics are also beneficial for brands to share product updates, solve queries and complaints, and run contests and companies.

 So, let’s begin with understanding Analytics Of Twitter .

Understanding Twitter Analytics:

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Do you want to know how Twitter analytics, role, and work? 

Twitter analytics is a set of data points that show tweets’ performance and audience response. The dashboard shows your profile growth, impressions, engagement, link clicks, replies, and retweets. 

Twitter analytics data helps you to understand tweets and how your account is performing even if you log in daily and generally understand how the account is performing.

Twitter offers the user many helpful analytics tools that can be accessed here.

You can check Twitter detail analytics to see whether you are an individual or brand account. 

• As you open the analytics page, Twitter prompts you to sign in. Once you sign in, you will see a “get started button to access your analytics. After the access button, you will see the dashboard. 
• On your homepage, you can see the 28-day summary of your Twitter activity features graphics showing your total tweet count.  
• You will see the number of times your tweet appears in the user feed, also known as Twitter impressions. Profile visits indicate how many times users check your profile and follower count. 
•  On the homepage, you will find a monthly voice record. For example, you can view your current month, like May. 
• As you will see, states for each previous month or the last 30 months. In the meantime, You can easily view your various statistics on your Twitter report.

It includes:

• Top tweets of the month
• Top followers 
• Top mention
• Top media tweet
• Total number of tweets
• Tweet impression
• Profile visit
• New followers
• Top card tweet

At the top of your dashboard are different options like home, tweets, audience, events, and more available. More options and pages.  

Analyzing Tweets:

The tweets page is in graphic form and contains a stat for all tweets. By default, it shows the stat for the last 28 days. You can also set a customized time of 91 days to check your Twitter performance. 

Some stats displayed are a tweets list of all your tweets, Impressions engagement, and engagement rate.

Top tweets are arranged in ascending order from most to least popular.

Tweets And Replies: 

These close stats are related to your regular twist and those tweets that include your interaction with other users.

Promoted (include stats related to your promoted tweets using the Twitter advertisement).

Tweets and replies are an option to support all the data. Check out the sample spreadsheet here. At the top right corner of your page, you can also choose the time duration.

Understanding Audience Dynamics:

The audience page has two aspects. The first option offers audience insights for all Twitter followers, while the second option provides insights for all Twitter users, especially those in the United States. 

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You can use ads .twitter.com to create campaigns to overcome the hurdle. At the same time, you can check the audience section and can see the stats.

Events Driven Strategies:

Twitter has improved a lot in the last few years. Events are one of the features of Twitter, enabling marketers. 

Events enable marketers to leverage top brands and events to expand their business outreach.  

A valuable source for finding a contact number calendar and targeting an appropriate audience. 

Twitter provides insights on engagement and picture conversation Times for these events. You can also provide details of each of these events and launch campaigns.

More: 

• There are three features: Videos, an app manager, and conversation tracking. 
• The video tab shows the stats of video clips on Twitter. For example, video views or completion rates.
• The app manager tab allows adding apps to your Twitter account for campaigns. 
• Completes the essential brush-up with different areas of analytics of Twitter. 

Twitter Space: 

In the world of twitter analytics for brands it is not only important to focus traditional stats but also on twitter space. Twitter space is a feature on Twitter where brands can talk and listen to followers live like radio show on Twitter. To launch Twitter space you have atleast 600 followers on Twitter search engine but not anymore.Twitter Space can have 11 speakers, 1 host, and 2 co-hosts.

It gives:

• On Twitter space you will see who’s listening 
• Learn about followers
• Lets brand show real colour
• What to talk about
• Finding friends
• Checking out competition

Twitter add some additional context to its twitter spaces insights,with new data on total replays for recorded spaces now viewable by host.

Image of crowded Twitter Space…. 

Host will be able to see in host space how many listeners are turned to stream liveand how many replays the session has garnered. Twitter spaces help digital marketers to plan strategy.

Now, we move on to the next area of Twitter hashtag Analytics.

Twitter Hashtag Analytics:

Curious about the impact of Twitter hashtag analytics on your strategy?

Hashtags are Twitter’s most essential feature. They have started a new culture online, perfect for launching campaigns. With Hashtags, campaigns can go global fast. 

Hashtags help streamline information and focus Twitter searches on specific topics. 

Many tools are used for hashtags on Twitter, but Twitter itself has a top analytics tool and native search functionality. 

Beyond Twitter itself as an analytics tool, the native tool Talkwalker offers valuable analytics, which are free and paid. More details are as follows:

Twitter analytics is integrated in two ways: Synchronous and Asynchronous. Find complete details on the other analytics of Twitter API integration here.

Twitter Analytic Tools: 

Looking to level up your Twitter game in digital marketing era? Don’t worry. You can track your performance through Twitter analytics tools, from digital marketing businesses to social media marketers.

If you invest your time and resources into your Twitter (rebranded as “X”) marketing strategy, you need to know that your efforts get results. The best way to do this is to use Twitter analytics tools. However, Twitter has its own built-in Analytics. 

Several useful tools are available free of cost or in a freemium model. Analytics of Twitter allows you to look at your social media platform simultaneously and in line with your reporting process. Here are some of the top Twitter analytics for brands:

NO#1. Twitonomy Twitter Analytics For Brand:

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Are you looking to turn users into loyal customers through the best tool, or Twitter analytics for a brand? Discover Twitonomy, a powerful analytics tool for Twitter, ideal for analyzing, running campaigns, and tracking brand mentions. 

Reports for old tweets and fewer report options deliver valuable insights for enhancing Twitter presence. Explore its best features to data-driven Twitter analytics insights and propel brand growth on the platform.

It converts users into customers, and Twitter tells you the behavior of users, your followers’ growth, and tweet counts. Used for analyzing, running complaints to promote your brand, analytics report generation, and tracking of your brand name used by users of Twitter. 

Meanwhile, We Help campaigns grow, get an in-depth state of any Twitter user, mention favorites, retweet analytics on hashtags, etc.

Pros:

•  Generate leads and help brands to grow using analytics reports.
• Twitonomy has features of social media management, social CRM, internet marketing, online marketing analytics, and digital marketing reporting.
• Track and record your hashtags, mentions, tweets, retweets, likes, comments, etc
• Optimize your content and engagement strategies on your Twitter account.
• Conversion rate increased 
• Give good results

Cons:

• Give analytics reports of old tweets.
• Less number types of reports.

Twitonomy Pricing:

Offers a free plan with limited features.

Twitonomy pricing starts at $19 per month or scales with a different number of features. Features vary across monthly plans, with a discount on annual billing of $199.

Starting price: $19.00 per month

NO#2. Foller. Me Twitter Analytics For Brands:

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Do you seek Twitter brand presence as the best tool on Twitter? Foller. Me give detailed Analytics on followers’ hashtags, topics, and mentions suitable for Digital Marketing businesses of all sizes and nonprofit organizations. It relies on the Twitter app, a valuable source for making informed decisions about Twitter engagement strategies.

Foller. My main features include providing analytics that shows followers’ hashtags, topics, mentions, and other statistics for any Twitter profile.  

Foller. Me can also show different things not on public Twitter pages, like joined time, timezone, and follower ratio. With foller. me tool makes easy and fast to decide whether to follow somebody.

Suitable for startups, mid-size businesses, small business enterprises, freelance, and nonprofit Government.

Pros: 

• Detailed online marketing analytics 
• Free service
• User-friendly interface

Conc: 

1. Limited features
2. Internet marketing Data Accuracy
3. Dependency on Twitter API 

Foller. Me Pricing:

An Entirely free to use tool

NO#3. Twitter Counter Optimal Twitter Analytics For Brands:

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Twitter Counter is a complete social media marketing tool with simple tracking, managing multiple accounts, and advanced Twitter analytics. Free Pricing makes it perfect for boosting your Twitter presence without worrying. Twitter counter-tracks your followers’ growth, monitors the engagement matrix, and analyzes your tweet performance perfectly.

Twitter Counter Fully features social media marketing tools to save agencies and SMEs.  The Twitter Counter system offers social media matrix conversion tracking.

Twitter counter is one of the powerful tools that strays out of the competition. Packed with innovative tools and advanced personalities that offer you a range of benefits, including:

•  Internet marketing Analytics
•  Convenient tracking
•  Multi-account management on Digital marketing 
•  User interaction tracking
•  keyword filter
•  Social media matrix on online marketing platforms

Pros:

• Easy to use
• Customer support
• Overall best features on internet marketing 

Cons:

• Off based expectations
• Limited social media platforms

Twitter Counter Pricing:

Free to use

NO#4.Klear Twitter Analytics For Brands:  

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Do you want to know simple Twitter analytics for your brand? Klear offers user-friendly analytics, brand features, and conversation; it is the best Matrix ever. Klear offers valuable insights, making it accessible to digital marketing businesses and social media marketers seeking to enhance their analytics on twitter strategies for brands.

The Klear platform enables users to identify in-life follower demographics, compare account tray followers’ growth, and locate followers on a map. 

The klear brand twitter analytics tool has breadth of features empowers social media managers, digital marketing businesses, internet marketers, agencies, and journalists to make informed decisions in their Twitter campaigns.

Twitter analytics tool Klear systems are used for support, research, connecting, calibrating, and wearing. Their team is helpful when it comes to employing answer programs.

Pros:

• User friendly  
• Klear allows for keeping track of conversation analytics that is good enough to track in the depth conversion matrix.

Conc:

• It uses a third-party integration that requires you to submit very in-depth financial documentation in online marketing , which your company may need help with to leave the provider.

Klear Pricing:  

Klear- Twitter tools is free. All you need to do is create an account to utilize senses for the platform. You can schedule a demo to get a custom quote.

NO#5. Followerwonk Twitter Analytics For Brands:

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Are you looking to understand your branch’s Twitter Analytics comprehensively? 

Follower’s Wonk offers its users the best analytics of Twitter insights into follower demographics in trust growth, making Followerwonk a top choice for digital marketing, digital marketing strategists, social media managers, and digital agencies. 

Followerwonk has valuable features, from benchmarking to follower identification.

Followerwonk Twitter analytics understand followers’ or influencers’ competitive research. Originally formed by MOZ, Followerwonk has been independent since 2017.  

Followerwonk counts in the best social media analytics software for search filters and exporting follower data throught online marketing . Also, identify digital marketing influencers, analyze follower demographics and interest, compare accounts, track follower growth, and locate followers on a map. Enables managing Twitter lists, sorting, and browsing. 

You can view and count followers on different matrices for users rather than look at followers on the platform itself. Followerwonk also helps to understand the audience. 

Followerwonk is used mainly by Social media managers, marketers, agencies, and journalists.

Pros:

• Benchmarking followers
• Identifying followers
• Sorting or segmenting followers

Conc:

• The interface could be modernized.

Follower Wonk Pricing:

• Free Plan -Available
• Freemium Limited Features
• Premium plan subscription starts at $29 per month, paid annually.

 There are also many tools in the space, but these are some for a comprehensive view. These all help you to analyze your follower’s competitors and find influencers in your industry.

Some More Twitter Analytics For Brands:

Some more Twitter analytics tools for brands are given below: 

Sr.No	Twitter Analytics Tools
1	Keyhole
2	Hootsuite
3	Buffer
4	Sprout Social
5	Agorapluse
6	Whatagraph
7	Quantity
8	Content Studio
9	Determ
10	Tweetbinder
11	Emplify
12	Rivaliq
13	Tweepi
14	Agorpulse
15	Mentionmap
16	Tweepsmap
17	Brand watch
18	Unionmetrics
19	Whatagraph
20	Social pilot

How To Use Twitter Analytics Tools For Best Results:

You can refine your results with the best Twitter analytics for brands by regularly checking Twitter analytics, feedback, and growth matrix. 

Compare your performance with industry standards. Monitor competitors’ social media reviews for files and engagement to refine your digital marketing strategy. 

Add a video that Guides How to use Twitter analytics for better organic growth

Make the most of the resources like templates and educational content for actionable  Twitter analytics insights. Let’s take a look at them.

1. Regular Monitoring:

Regularly check your Twitter Analytics to identify the following:

• Trend identification
• Audience Feedback
• Growth metrics
• Content optimization
• Timing analysis

2. Industry Benchmarking:

Use industry benchmarking tools to measure your performance again. Industries standard or sea improvement suggestions. Include:

• Performance measurement
• Improvement opportunities
• Trendspotting
• Goal Setting
• Strategy adjustment

3. Competitive Analysis:

Monitor your competitor’s social media activities to stay informed about the industry and compare your growth. Include:

• Internet marketing activity monitoring
• Growth comparison
• Strategy insights
• Market positioning
• Opportunity identification

4. Social Media Audit:

Conduct social media audit devices for optimization opportunities and refine your strategy for the future. Include:

• Profile optimization
• Content review
• Engagement analysis
• Audience Insights
• Strategy refinement

5. Resource Utilization:

Utilize resources for the best social media audit, get a better audit process, and gather actionable information for your Twitter strategy.

• Audit Template
• Analytics tools
• Educational content
• Community engagement
• Performance tracking

Conclusion: 

The information in this article will aid your understanding of Twitter analytics and top-notch Twitter analytics tools. Explore these tools and narrow down the  2-3 tools that best suit your needs. Use social media in the right way. Twitter analytics tools for brands can significantly impact your business’s growth.

Enroll in our Digital Vidya social media certification course to understand how social media can help you grow ideally. Please ask in the comment box below if you have any Twitter-related queries.

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