Are you aware of the fact to generate leads, marketers MUST perform Marketing Automation, especially in the current scenario? Interestingly, on an average, 51% of companies are currently using Marketing Automation. With more than half of B2B companies i.e. ~58% plan to adopt the technology.
Furthering to this, Salesforce ‘State of Marketing’ reports that over the next two years, an additional 21% of Marketing Leaders plan to use a Marketing Automation platform. This means that marketers must cash on the opportunity to understand the fundamentals of how to convert leads with Marketing Automation.
Additionally, ‘92% of small businesses said they plan to increase their marketing budgets to include marketing automation?’ Looking at this figure, Gartner Research reports that, ‘By 2020, customers will manage 85% of their relationships without using a human.’
This means that marketers should vouch for Marketing Automation to convert, qualify and nurture leads more efficiently with a marketing software than via the manual methodology.
Know how to turn leads into customer using Marketing Automation via the webinar led by renowned marketer David Fallarme, Head of Marketing, SEA & India, HubSpot. Let’s have a look at the steps on how to build awesome Marketing Automation plan:
How to build awesome Marketing Automation plan:
Step 0: Leads in your database – Who are your persona, free to Make My Persona, give them names.
Step 1: Segment your leads – different persona, buyers journey, products views etc.
Step 2: Show them right content – treat people differently, leads vs subscribers – read more, have a buy now – call to action.
Step 3: Set up Triggers – Increase conversion with action based triggers – If leads visit a page / send an email or notify sales member.
Step 4: Measure results – Measure workflow performance, has funnel improved, more time on strategy more improvement in process & team performance.
Hope this webinar added to your knowledge. To attend more such webinars and learn from the recordings, stay updated with the upcoming and trending webinars.