Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

How to Use Marketing Automation to Convert More Leads to Sales: Webinar Recording

 / 
How to Use Marketing Automation to Convert More Leads to Sales: Webinar Recording

Are you aware of the fact to generate leads, marketers MUST perform Marketing Automation, especially in the current scenario? Interestingly, on an average, 51% of companies are currently using Marketing Automation. With more than half of B2B companies i.e. ~58% plan to adopt the technology.

Furthering to this, Salesforce ‘State of Marketing’ reports that over the next two years, an additional 21% of Marketing Leaders plan to use a Marketing Automation platform. This means that marketers must cash on the opportunity to understand the fundamentals of how to convert leads with Marketing Automation. 

Additionally, ‘92% of small businesses said they plan to increase their marketing budgets to include marketing automation?’ Looking at this figure, Gartner Research reports that, ‘By 2020, customers will manage 85% of their relationships without using a human.’

This means that marketers should vouch for Marketing Automation to convert, qualify and nurture leads more efficiently with a marketing software than via the manual methodology.

Know how to turn leads into customer using Marketing Automation via the webinar led by renowned marketer David Fallarme, Head of Marketing, SEA & India, HubSpot. Let’s have a look at the steps on how to build awesome Marketing Automation plan:

How to build awesome Marketing Automation plan:

Step 0: Leads in your database – Who are your persona, free to Make My Persona, give them names.

Step 1: Segment your leads – different persona, buyers journey, products views etc.

Step 2: Show them right content – treat people differently, leads vs subscribers – read more, have a buy now – call to action.

Step 3: Set up Triggers – Increase conversion with action based triggers – If leads visit a page /  send an email or notify sales member.

Step 4: Measure results – Measure workflow performance, has funnel improved, more time on strategy more improvement in process & team performance.

Hope this webinar added to your knowledge. To attend more such webinars and learn from the recordings, stay updated with the upcoming and trending webinars.




Your Comment

Your email address will not be published.