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Use New Google Keyword Tool For Better Search Engine Marketing

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While this tool is similar, the one main difference is that you must log in to your Google AdWords account. If you don’t already have a Google AdWords account, signing up is a piece of cake. Simply log in with your current Google account (ie., what you use for Gmail, YouTube, Analytics, Webmaster Tools, etc.) and sign up for Google AdWords. The signup process consists of confirming your timezone and preferred currency. Fortunately, you don’t need to create a Google AdWords campaign to use the new Keyword Planner tool.

Keyword planner


Keyword Planner allows you to perform a number of different tasks:

  1. Search for new keyword and ad group ideas. This option allows you to find new keywords based on a seed keyword, website or your niche.
  2. Enter or upload keywords to see how they perform. This is a useful tool if you already have a list of keywords and want to find out how many people search for them on average. This feature only applies to Adwords advertisers allowing them to assess traffic forecasts for a given keyword. In reality, this option isn’t useful for SEO.
  3. Multiply keywords lists to get new keyword ideas. The last tool allows you to mashup different key terms to identify relevant keywords.

Let’s look at those tools in detail.

Search for new keyword and ad group ideas:

This is the main tool you’ll be using to find new keyword opportunities. The screenshot below shows all options you can avail of to find completely new keywords.

New keyword and ad group ideas

The Keyword Planner results page defaults to ad group ideas.You can click on the keyword ideas tab to see a set of results similar to what you would have seen in the Keyword Tool.

Ads and keyword ideas

Here, you can see ideas based on keywords you enter along with average search volume, competition, and CPC. You can hover over the graph to see the search volume by month for the past 12 months.To download your keyword ideas, click the download icon at the top of your results. You can choose to include just the average monthly searches in the Excel CSV or have the searches segmented by month.If you are planning an AdWords campaign, you can add ad groups or keyword ideas to your plan. When you click the Review Estimates button, you can get daily estimates on clicks, impressions, average position, and cost based on your budget.

Detailed estimates


Enter or upload keywords to see how they perform:

If you have a list of keywords already planned out, you can enter or upload them using the second option in the Keyword Planner. Sometimes, when creating a new campaigns, you may be fortunate enough to already have a bunch of keywords, so  it makes sense to start the campaign using your own keyword list rather than the keyword suggestions. You can use this to get estimates about your proposed AdWords campaign or see additional keyword ideas, average search volume, competition, and average CPC.

Upload keywords


Multiply keywords lists to get new keyword ideas:

This is an experimental tool that allows to mash-up different keywords and key terms to come up with new keyword suggestions.This simply allows you to add different keywords and have Google combine them for you. Sometimes playing with it in case it returns a really great suggestion you wouldn’t normally find any other way. Note that you can have up to three lists to mash up, and clicking on the Get Estimates button brings you to the next stage of the Keyword Planner. The only difference between this and the other two methods is that you’ll be looking at your own keyword list based on the mash-up of the lists you provided.

This is a great option for local keyword research as you can add different cities in one column and primary keywords and phrases in the other. This will save you time from having to copy and paste different groups of keywords with locations in order to find the most popular ones to optimize for. You can then get estimates about your proposed AdWords campaign or see additional keyword ideas, average search volume, competition, and average CPC.

Multiple keywords

Regardless of which of the three tools you use, Keyword Planner will display results in a similar results page. This is how it looks:

Keyword planner

On the left hand side you can see additional options similar to those you specified when performing search:

  • Targeting
  • Date Range
  • Keyword filters etc.

If at anytime you decide to amend your search, you don’t have to go back to the main screen. All changes you make in the sidebar will take effect immediately.

Happy planning with google!!

Image credits: Google, search engine land.

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