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Video Marketing: A Leading Marketing Trend in 2018

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Every day, people watch billions of videos.

Bloomberg reports that 10 billion videos are viewed on Snapchat every day, TechCrunch reports that 8 billion videos are watched on Facebook every day and videos on Instagram are climbing rapidly in popularity. Riding the wave, even Twitter started to show view counts on their videos as businesses look for more detailed metrics.

According to Cisco’s trend predictions, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s immense, but it’s also impressive, and more importantly a huge opportunity for marketers to exploit the trend

Video Marketing Trends in 2018

Advancements in technology have definitely helped condition people to consume more video content. This not only saves time but, also helps deliver relevant information more effectively. It is perhaps the best method to promote or market a brand, product or service. Especially when it comes to driving education – Videos can say more and are easier to absorb. A modern-day marketing campaign uses everything from explainer videos, to GIFs, infomercials, how-to-videos and more.

As an entrepreneur, I can definitely vouch for the fact that Video Marketing is a quintessential part of any marketing strategy. So, check out these trends and take your marketing strategy to the next level.

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  • Facebook vs YouTube – The real war has just begun!

Let’s get started with the obvious, the daddy of online videos: YouTube. But the problem with YouTube is that it’s in a dipping trend in comparison to Facebook’s 8 billion daily video streams; a number that’s only going to thrive with time.

Due to YouTube’s sheer size, there’s a ton of competition amongst videos on its platform all fighting to be seen. On the other hand, Facebook is now aiming to become the biggest video sharing platform by taking on YouTube with their recent introduction, Facebook Watch. So probably it is only a matter of time before YouTube loses its #1 position.

  • Twitter all about Engagement- Direct, Social and Real

Twitter’s recently launched video product that was released late January has remodeled the way I use and consume this platform. Five years ago, I could send a tweet and get a lot of engagement on it than I do now. That’s why the strategy, the actual way to win with Twitter video, would be through engagement – to use it as a “pull” rather than a “push.”

  • Snapchat Videos – Gaining Attention

Snapchat is getting huge now! As per the report, they have almost two billion video views a day. Interestingly, Snapchat videos have a maximum life oftwenty-fourr hours, or less if the users chooses to make it so. The urgency to see something before it disappears can be a huge factor for its success.

  • Insta-stories and Snap-stories will have new competition

Initially introduced by Snapchat and successfully adapted by Facebook, Instagram and Whatsapp, are following suit and adding stories to their platform. However, now with Instagram launching the ability to go live with a friend you can take video collaboration to a whole new level. Invite any of your friends to have a live face-to-face conversation, for both your followers to engage watch and watch.

The bottom line? Smart video marketing in 2018 can be boiled down to a single idea: online engagement. If you can successfully convince your audience to like, share, and follow the animated, live, or prerecorded content that your team is producing, your chances of making a sale will skyrocket. If not? As far as the tech-savvy consumer is concerned, your company may as well disappear.

The article has been authored by Rohan Bhargava, Co-Founder, CashKaro.com.

Rohan Bhargava is Co-founder, CashKaro.com, India’s largest cashback and coupons site. He heads the strategic product development and innovation and digital marketing at CashKaro. Bhargava is an alumnus of the London School of Economics and is also a qualified CFA. His first entrepreneurial venture is Pouringpounds.com, a UK-based cashback and voucher website that he started with his wife Swati in July 2011.

  • Digital-Marketing


  • There is 1 comment


    • 5 months ago

      Ramesh Kota   /   Reply

      With these Stats i feel like i would try video marketing My Products, Thanks for the Information

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