Nilanjana Dey is working with RP-Sanjiv Goenka Group (previously RPG Group, Calcutta) for past 16 years (August 1999 – till date). She has been with the Corporate Communication discipline for 14 years; and for the last two years (till date) she is a part of the Corporate Marketing department assisting the Group Marketing Head.
Digital Vidya: What interested you in learning Digital Marketing?
Nilanjana: Post-MA (English Literature) and Advanced Diploma in Computer Arts (Graphic & Web Designing course from EDIT Institute), I did my Post Graduate Diploma in Marketing Management from IGNOU while working. Recently, I realized that I need to upgrade myself because having knowledge about traditional management is insufficient.
Digital Vidya: Which course did you participate at Digital Vidya?
Nilanjana: I pursued Certified Digital Marketing Master Course (CDMM) course at Digital Vidya.
Digital Vidya: Why did you choose Digital Vidya’s course?
Nilanjana: I chose the course after seeing that it is a VSkill certified/ a Govt. of India and Govt. of NCT Delhi Co. Initiative.
Digital Vidya: Please share top 3-5 takeaways from the course you participated at Digital Vidya.
Nilanjana: One gets to learn from the sense of patience, which the trainers continuously exhibited towards a batch of invisible students; and information that enables one to constantly upgrade one’s knowledge base. Maybe in the long run it would help me when I do consultancy or think of teaching others.
Digital Vidya: Please share your experience in learning through an instructor-led, online format.
Nilanjana: I used to respond less and listen more during the classes with an attempt to understand things better. My basic knowledge about web designing, graphic designing and traditional marketing had always helped me during my DV training programme.
Digital Vidya: What do you like most about Digital Vidya’s training programme?
Good trainers, professional and co-operative attitude of the DV team, time bound and well formatted course structure, lifelong association with DV through the student’s account and the scope to learn from the videos even when the course gets completed.
Digital Vidya: How do you think Digital Vidya’s training programme contributed to your career growth?
Nilanjana: I can now fully utilize the knowledge earned from DV training for my organisation whenever required; and also for my NGO, Spread Your Wings Music Foundation. It would be extremely cost-effective if I depend less on the vendor for the same and personally contribute to both!