They always believed in data, and when its Digital it has to be data, hence Facebook Ads Manager provides the relavant data on each penny spent on their posts, with the great amount and reach and shares made them believe that Facebook is what they always wanted.
Recently at a jewelry industry event, I went from stall to stall, and discovered brands after brand, large and small, not taking full use of social tools around them. To suggest, I wanted to share logical social media tactics all jewelers should implement into their social media strategy in 2017. I hope you will use a few of these tips to boost engagement, gain new followers, and ultimately, increase sales.
I hope you will use a few of these tips to boost engagement, gain new followers, and ultimately, increase sales.
I see a lot of brands trying to encompass everyone and everything instead of focusing on their niche. Start the year off right by really defining the DNA of your brand. Here are some questions you NEED to answer and they will help you carve out a nice little space in the industry.
Here are some questions you NEED to answer and they will help you carve out a nice little space in the industry.
Also try to answer these questions with your C-level execs or discuss these questions with your client, if you’re a social media manager, to make sure everyone is on the same page.
- Define your brand in three words
- List 10 companies that also reflect your brand’s essence with a strong social media presence you would like to emulate.
- What type of posts has worked the best previous year?
- Which posts buzzed on social media?
- What kind of feeling do you want your social media audience to have when they visit your Facebook page? Now that you have a better idea of what your brand stands for, make sure that all you social media postings stay true to your brand.
What if I told you that you can get 20,000 fans in two weeks with only 1 Lac? Would you do it? Well, you can easily achieve this with FB ads. The key is to choose your target well. Your best bet is to target a competing local business or brand. Once you have done this, target local publications or niche publications. Last but not least, target your own demographics, Like WHPS did they know what they want from people, they knew who they want to target and Facebook knew how to reach with them. Facebook has been the top social media site in terms of referrals to my clients’ websites, so investing in Facebook ads is a sure way to expand your reach in 2017.