As the second-largest search engine in the world, YouTube has come a long way since its inception in 2005. Every day, more than one billion hours of videos are watched on the platform, with YouTube becoming the go-to app and website to stream videos of all kinds. So it’s no surprise that one in every three millennials now wants to learn how to become a YouTuber.
One of the most priceless gems of the pre-smartphone era and the least well-kept secret of the last decade, YouTube is everybody’s darling. An unabating soapbox of videos of every kind, the evergreen platform has been the wind beneath the wings of various artists from a host of disciplines. Its sheer range is so massive and wide-ranging that it has claimed a place in most people’s hearts and catapulted into being the second most popular social media site in the world.
And with the YouTube mania stronger than ever today, the number of people wanting to carve their own little fleck is increasing too. If you fall into the same category, then you’ve come to the right place. We’ve curated a list of everything you need to know how to become a YouTuber in India and make money from it. Read on to find out!
10 Steps You Need to Take to Become a Famous YouTuber:
Becoming a YouTube star is not as easy as it was ten years ago. Today, whichever niche you choose, there are bound to be hundreds of other people trying to succeed in the same category. What you need is to stand out from them.
And how can you do that? These following steps are what you need exactly to learn how to become a successful YouTuber.
1. Set a Goal for Yourself
Setting clear, written goals, and making plans to accomplish them can significantly increase your chances of success, according to a Harvard study. Before you start on the nitty-gritty of your YouTube channel, establish what you want from it in the near future and your long-term expectations from it. There is a literal world of YouTubers out there, and you need to have your milestones down pat so that you can work systematically towards them.
Is your primary goal getting X subscribers? Or is it receiving X number of views? Or is it simply making X amount of money?
Being well aware of your goal can make it easier for you to work towards becoming a YouTuber.
2. Pick Your Niche
Choose what your videos are going to focus on. There are tons of options out there, from educational how-to videos to helpful game walkthroughs to hundreds of other categories. Defining your niche not only helps you focus on creating masterful content for that particular sphere, but it also helps people remember you, ensuring that you are not lost in this raging sea of content warriors.
Whatever you choose, the best way to stand out is to ensure that your personality shines through the videos. Creating a brand personality can help your viewers differentiate between you and others in your field.
3. Make a Content Calendar
Once you start your channel, your fans should be able to rely on you to have a consistent and compelling presence. A calendar will keep you on your toes and help you post regularly. It is also a good way of arming yourself with the knowledge of the goings-on and trends in your sphere and have content built around that to ensure a wider reach.
As a result of this, you can start creating posting schedules that will help you diversify your content and offer your fans novel concepts. Creating fresh content is half the battle won when you’re aiming at understanding how to become a successful YouTuber.
4. Don’t Get Complacent About Quality
Do not compromise on quality at all when it comes to your videos. Period. It is okay if you think that you don’t have enough content initially because of your time going into maintaining quality standards instead.
If anything, ignoring quality is a sure-fire way to lose your viewers and subscribers, even if you have good content. Ensure that the audio, video, and editing is as good as it can be.
First things first, begin by having the right piece of hardware. Your camera is your best mate and also the source of your bread and butter, so get a good camera. It’s also not a bad idea to spend a few shillings more on microphone and lighting equipment. By no means, however, should you try to spend anything on stuff more than the absolute bare necessities.
Apart from satisfactory equipment, investing in a short-term course on filmmaking or editing can also prove to be extremely helpful when you’re trying to learn how to become a YouTuber.
5. Be Mindful of the Presentation
The way you present your channel, whether it’s your logo or the page layout, should be designed to showcase your personality and your creativity. In the age of fast loading speeds and express customer service, great presentation and design are as good as gold to become a YouTuber in India. Why do you reckon organizations pay thousands of dollars for a single stock photo?
Invest your time in creating a visually attractive and user-friendly look that also reflects your unique voice. Otherwise, you risk losing thousands of potential subscribers and even further viewers.
6. Use Smart SEO
Good content can only spread if it receives enough visibility. Ensure that you use search engine optimized keywords and tags for your videos so that anyone looking for a similar result can land directly on your page. If you are able to rank on the first five search results organically, you will already have captured more than 67% of the users.
To understand how to use SEO effectively, you can go through this blog. This step can help you get the users while your content can aid in retaining them. To become a YouTuber, you must pay equal attention to both.
You can also go through this brilliant step by step guide to optimize your YouTube channel for a more thorough understanding.
7. Use Other Channels to Increase Visibility
This is one of the most important tips for becoming a successful YouTuber. Think about it, won’t people automatically relate to you and resonate with your content if they already see it at a number of places where the subject matter in question is akin to yours? Have a presence on social media channels like Facebook and Instagram to interact with your fans and to market your videos.
This would allow you to direct traffic from these platforms to your channel without spending a dime on marketing and SEO efforts. A proper CTA with links to your relevant videos in each post, acknowledging your fans’ comments, and creating engagement through blogs or forums are some ways to increase your visibility. You can go through this blog to learn social media marketing and become a famous YouTuber.
8. Establish your Authority
Your fans rely on you to fulfil their entertainment or information requirements. They could soon get bored if you run out of material or do not seem knowledgeable about your industry. To become a successful YouTuber, you have to be aware of what your competitors are doing and constantly update yourself with the latest industry trends amongst your fans so that you are able to create fresh content that can retain their attention and graces for longer.
9. Partner with Brands
Reach out to brands that provide products or services that you can promote and have in your videos to create a partnership that is beneficial for both parties. For instance, if you run a cooking channel, you can partner with a condiment manufacturer to use their product in your videos. The terms of your agreement could include promoting their product (by using it in your video) in exchange for receiving it at no cost as an ingredient.
By choosing your brands smartly and wisely, you can become a YouTuber that offers their viewers not just worthy content but also quality recommendations.
10. Collaborate with Other YouTubers
Get in touch with successful YouTubers in your niche to create content together for exclusive videos. There are a host of exciting videos you can pull off, like tag-team competition videos, stand-up routine videos, and more depending upon what you feel your audience would like to see most as a result of your collaboration with another YouTuber. By joining forces, both the parties can attract a higher number of viewers and borrow from the other’s audience.
You may even end up learning more about the steps other influencers take to become a YouTuber in this process. While you may worry about losing your own viewers to someone else, this is really not well-founded as most of the time, users are looking for more content to add to their existing favourites rather than replacing them altogether.
11. Aim for Recollection
Typically, it takes 5-7 brand impressions for someone to remember your brand. However, unlike brands that intrude through incessant advertisements to make a place in their audience’s mind, a YouTube channel needs to take a more subtle approach in the beginning. Personal branding on social media is one way to do this. However, thinking outside the box is encouraged. Try to have video themes matching the different times of the year, or have references of pop culture as a leitmotif to subtly create a subconscious presence in your audience’s minds.
3 Ways to Make Money from a YouTube Channel
Now that you are sure you want to create a YouTube channel of your own and have the steps to become a YouTuber patted down with a good content theme ready for your product, how do you go about actually making money off of it? Is there some sort of spellwork that YouTube muggles don’t know, or is it something else? Here, we will take a look at a few different ways of assuredly making money from YouTube, no matter how old (in YouTube years) you are.
1. Affiliate Links
An easy way to make money, with 81% of brands making use of affiliate marketing, you have a lot of options to choose from. All you have to do is connect with a company that resonates with your channel and connects with them to promote their product amongst your followers through a link. The more people that click on that link and convert, the more money you can earn, and the closer you get to becoming a successful YouTuber.
For more information on using affiliate links effectively, you can go through this blog.
2. Product Placement
With an expenditure of more than $15 billion worldwide, product placement is a tried and tested marketing strategy, especially if you’re striving to become a YouTuber. By featuring the product in your video, you get to enjoy monetary benefits as well as free products. And when your fans see you use a product, they get influenced to make a similar buying decision.
3. Advertisement Revenue
Once you’ve become a favourite, your fans will want to watch your videos even with disruptions. And YouTube knows that. That is why after you gain a certain number of subscribers and viewers, you can partner with YouTube so that they can show advertisements on your videos.
Each view on such a video will mean money in your bank then. A direct result of your popularity, this is the easiest way to capitalize on becoming a famous YouTuber.
Are You Ready to Become a YouTuber?
It’s not mandatory to have any specific skills or training to become a YouTuber. However, you must get your motivation for being a YouTuber down pat, or else it is only going to turn out as an exercise in futility.
Once you have a solid direction and product, begin pondering on what you would want in your videos that, while relevant to the subject matter, is also quirky enough to be differentiated from the sea of content out there. Be explicit with your subject, and start planning and sequencing the content around it.
After you have begun with your channel and you are successful, see if you envision yourself in this for the long haul. If so, it’s a good idea to familiarize yourself with YouTube SEO. A degree in mass communication or even short-term courses in video editing, digital marketing, and so on can help you identify the pulse of the audience and boost your odds of success.
In the end, the more perspectives you garner, the more fans you’ll gain. What all this will boil down to is just what you had wanted from the beginning, the chance to become a YouTuber should you want it.