The world of technology has gone a step ahead with digital marketing and social media having a huge impact on:
- how we act as consumers
- the ways we do business and
- even behave socially
So, it is more or less necessary to adapt to the new age of marketing and communication. For those who don’t get the hang of digitization are on the losing end.
To explain the need for digital transformation and how can you tweak your digital marketing strategies in this dynamic marketplace is what Click Asia Summit 2016 all about. The theme of Click Asia Summit 2016 is Digital Transformation. This is one of the biggest challenges faced by brands and enterprises as they keep pace with shifts in consumer behaviour, market disruptor, and abundance of new tools.
Click Asia Summit 2016 is a 2 day event that curates to help marketers meet, learn, and grow. Marketers will help put together their own digital transformation.
Speakers at Click Asia Summit 2016
Heads of Digital Marketing, Brand Managers & Marketers, Agency Heads, Startup Founders, Digital Leads, CXOs, Venture Capitalists, MDs, Brand Owners and more. Well, in short, all those who love digital!
There will be more than 55 thought leaders who will speak on agenda designed to provide deep insights on the need for digital transformation and help you create brands’ digital marketing strategies. Let us have a look..
This year Click Asia Summit will have a huge list of speakers who are experts in the field of digitization. Pradeep Chopra, CEO and Co-Founder, Digital Vidya will be sharing his experience as a moderator. Some of the other speakers at #CAS16 are Alokedeep Singh, Head of E-commerce, Titan Company Limited, Tata Group; Amandeep S. Kaur, AVP marketing, Myntra; Anish Tripathi, AVP Product Design, Book My Show; Aveek Datta, Associate Editor, Forbes, India; Badal Suchak, Head of Visual Merchandising and Retail Technology, Tata Motors; Harpreet Tibb, Director, Marketing, India and South Asia, Kellogg India Pvt. Ltd; Ryan Bonnici, Director of marketing, HubSpot Asia Pacific & Japan; Mahesh Narayanan, Global Chief Operating Officer, Saavn; Taranjeet Singh, Business Head, Twitter India are few to name.
Why should you attend?
Well, this would not be those boring conferences and events where one just sits and gets nothing in return except sleep. This is one event that you would want to attend if it happens any time near. Besides being India’s first and largest Digital & Mobile Marketing conference, and workshop, there are enormous other reason on why you should not miss this event! Click Asia Summit 2016 (CAS 2016) is all set to bring together practitioners, platforms, tools, enterprises, disruptor, and brands in order to generate ideas and best practices around digital transformation. This time, CAS’16 is going to be huge fulfilling the following objectives:
- Conference agenda designed to deliver high-quality workshops and sessions.
- Curated content with learning objectives.
- Opportunity to connect with marketing leaders of brands and enterprises.
- There will be effective networking opportunities amongst delegates as well as speakers.
- High-quality post-event media coverage.
2-day event
It will be a 2-day event starting on Thursday, 21st April 2016. The Click Asia Summit 2016 will feature 5 keynote sessions, 18 innovative TED-style learning sessions and 6 workshops led by many renowned national and international speakers. The first day of the event will start off by a keynote session led by Robert Scoble, UploadVR. Overall the first day will experience four keynote sessions. After that, there will be nine sessions including Panel discussion, debate, etc.
Sessions On Day 1
Amongst them, ‘Why Suits can’t Market to Jeans: Futuristic Marketing’ will be one such session where Pradeep Chopra, CEO & Co-Founder, Digital Vidya will be the moderator for the panel sessions. The fellow panelist will be Sanjay Mehta, Mirum India; Avinash Jhangiani, Omnicom Group, and Avinash Lalla, Ex-Infosys.
They will be sharing their views and experience about the need for modern futuristic marketing in contrast to traditional ways of marketing.
Pradeep Chopra as a moderator will be starting the discussion by creating the context of the topic to the audience and posing the questions to the panelists.
The discussion will be around why traditional ways of marketing will not work in today’s era. He will be moderating and neutralising the content along with sharing his views and opinions. Considering the time span of 2.50 PM to 4.10 PM, the panel discussion on this topic is going to be a learning experience of one of its kind.
Session On Day 2
On day 2, Friday 22nd April, Pradeep will be one of the speakers for the session ‘Big data, Cloud, Social: Fear & Awe?’. Along with the CEO of Digital Vidya, the fellow speakers will be Deepak Sharma, Kotak Mahindra Bank, Clifford Patrao, IBM and the session will be moderated by Anand Awasthi, Avhan.
There will be a TED-style discussion which will help the audience learn the story and this will be followed by an open discussion with them. Since this will be a TED-style discussion it will bring together both the panel discussion and speaking session which stretch for an hour making sure you dive deeper into the topic.
The speakers will be discussing on the opportunities of social media for lead generation and sales. One of the common mistakes made by most of us is trying to get leads from the wrong social media platforms. Since Social media portals have reduced the businesses cost by 45%. This makes it even more important to know how brands are doing it and if they are doing it right.
You can experience Click Asia Summit 2016 at Taj Lands End, Bandra, Mumbai. The ambience of this event is an ideal choice where a luxe sea-view retreat that belies the hotel’s central location.
This is something you can’t miss out anyhow. If you are a marketer or an entrepreneur then this event should be on high priority because I can assure this to be one learning experience you will cherish throughout your business journey. Other than that, bloggers, social media geeks, digital experts, brand owners, business heads. Basically, everyone who wants to gain knowledge about this should attend this 2-day event.
So grab a seat now and experience the best digital marketing events of India up until now.
If you are looking for a digital marketing course in Mumbai, we invite you to consider participating in Digital Marketing Master Certification (CDMM) by Digital Vidya.
