Digital marketing is one of the booming fields in India. It has gained momentum because of its striking features like cost effectiveness, efficiency, convenience, instant response, and flexibility.
Some facts about digital marketing you need to know:
- Digital marketing is worth $68 billion.
- As per eMarketer, in 2015, advertising through mobiles and tablets grew by 200% which amounts to $6 billion.
- The growth rate of digital industry is 40% whereas others industries are struggling at a rate of 5-10%.
For this reason, Engage Digital Summit 2016 is organized by PRSI Kolkata Chapter.
What Is Engage Digital Summit?
This is the largest and most engaging digital media conference in eastern India. The event attracts more than 300 delegates from all over India.
Aim of Engage Digital Summit
With an aim to bridge the knowledge gap in the digital media field, Engage Digital Summit is the largest media conference that happens in eastern India.
Engage Digital Summit 2016
This year, Engage is celebrating its 5th edition. It is a day-long digital enthusiastic event with keynote speeches, exhibition stalls, workshops on multiple tracks, and plenary sessions.
Why Should You Attend Engage Digital Summit 2016?
1. Several Speaking Sessions
There will be several speaking sessions to enlighten the attendees on the trends and scope of digital marketing. Speakers from renowned brands will be taking part in this huge event. Some of them are Pradeep Chopra, CEO, Digital Vidya; Ashwin Dias, GM, East – Uber India; Prashant Naidu, Founder, Lighthouse Insights; Aji Issac Mathew, CEO, Techshu.com; Piyush Surana, Business Head, East – OLA, and more.
Engage Awards have introduced the award category for the best emerging startups for the very first time.
Engage Digital Summit 2016 will witness an exhibition where companies can exhibit their digital services and products at ‘Engage’.
What is PRSI?
Public Relations Society of India (PRSI) is the national association of public relations practitioners and communications specialists in India.
Objectives of PRSI:
- It works towards professional development.
- They interpret and formulate the objectives and potential of public relations as a socially useful function and uphold its value as an essential part of management.
This one-day event will start off with the registration followed by an inauguration ceremony, panel discussion, and keynote sessions. At the end of the event, there will be a vote of thanks.
The panel discussion will be on ‘The Future of Learning in the Digital Age: How Education Needs to Evolve Against the Backdrop of Rapid Digitization’ and ‘Powerful Digital Strategies for Businesses to Use to Acquire Young Customers of the Mobile-First Generation’.
Panel Discussion On The Future of Learning in the Digital Age
The topic for the panel discussion is ‘The Future of Learning in the Digital Age: How Education Needs to Evolve Against the Backdrop of Rapid Digitization‘.
Along with Pradeep Chopra, CEO, Digital Vidya; Dr. Ajay Pathak, Director, IBS Business School, Kolkata; Manoshi Roy Choudhury, Co- Chairman, Techno India Group; Dr. Mousumi Ghosh, Founder Director, Team Future; and Rita Bhimani, CEO, Ritam Communication will be the panelists.
The panel discussion will be moderated by CEO of Business Blogging, Kiruba Shankar.
Last year, Pradeep Chopra spoke at National Students Parliament (NSP) where he talked about the role of digitization in the education industry. On the same lines, he will be sharing his views on how one can evolve education against the changes in the digital world at Engage Digital Summit 2016.
Where can I attend Engage Digital Summit 2016?
If you wish to celebrate digital empowerment then 8th August 2016 is the day for you to come and join the Eastern India’s largest Digital Summit at ITC Sonar Kolkata.
Some of the sponsors and partners include Mayabious Academy, The Telegraph, IBS Business School, TechShu, and more. The benefits of being a sponsor at this event will be many. Some of them being reaching the influencers, high profile branding, and huge visibility!
Wish to attend Eastern India’s largest digital Event? Buy your tickets now!
If you are looking for a digital marketing course in Kolkata, we invite you to consider participating in Digital Marketing Master Certification (CDMM) by Digital Vidya.
Image Credits: Engage Digital Summit