About 43% of the world’s population is using the internet. That means, over 3 billion people are online. The state of Digital Marketing has become so strong that it has taken over traditional marketing. A lot of Digital Marketing summits and conferences are happening to discuss new avenues in this field.
Outreach 2016: The Digital Marketing Summit
For this reason, Fleming event is organizing the 2-day event which is the only comprehensive Digital Marketing Event in the Middle East. The attendees will have ready-to-implement insights into the field of Digital Marketing.
As the previous experience of the attendees and speakers was above par, therefore, they have decided to come up with the 2nd Digital Marketing Summit in the Middle East.
These kind of events are key in ensuring the continued development and evolution of the Digital landscape and help ensure Marketer’s have the best information to influence their decisions. Kevin Clapson, VP Display Advertising, TripAdvisor
Special Features at Outreach 2016:
CMO Panel Discussion
This will cater to leadership expectations from Digital Marketing.
There will brainstorming sessions on HR Branding.
Start up companies will discuss their success stories of Digital Marketing Campaigns.
Real-time discussions and interaction via Slido.
There will be over 40 sessions, more than 40 speakers, and 8 unique tracks.
What will I learn at Outreach 2016?
The attendees of this comprehensive digital marketing event will learn how to:
- Make better decisions via data analytics.
- Accurately map your social media ROI.
- Influence customers via social video marketing.
- Make mobile an integral part of your strategy.
- Design amazing landing pages for effective lead generation.
- Target your audience through the right content.
This event is specially designed for marketers and CMOs so that they have an explicit knowledge about content marketing, online behavioral advertising, data-driven marketing, web design, social media, mobile marketing, display marketing, and affiliate & influencer marketing.
Topics like content is king, targeted display advertising, measuring the ROI of the Social Media Campaign, virtual reality etc. Pradeep Chopra, CEO, Digital Vidya is going to speak on Social Media for Customer Acquisition on day 2 of the event.
Social Media Marketing for Customer Acquisition
Social media is one of the best and convenient ways of attracting new customers for businesses across a wide variety of verticals. From the retail sector to grocery shops, the five biggest social media platforms – Twitter, Facebook, Instagram, Pinterest, and LinkedIn are helping companies to acquire customers.
It is not mandatory for every business to stay on every social media channel. Each channel has something unique to offer and is used in different ways by different audiences. For instance, Facebook for photos and videos whereas LinkedIn for finding employment and searching companies.
You can use your social presence to improve brand awareness as well as acquire new customers.
Key Areas to be Covered:
- Opportunity of Social Media for Customer Acquisition
- Framework to multiply ROI via Social Media Marketing
- Using Facebook Advertising for Lead Generation
Speakers at Outreach 2016: The Digital Marketing Summit
There are a lot of renowned names who will share their views and experience in the field of Digital Marketing.
Some of them are Pradeep Chopra, CEO, Digital Vidya; Her Excellency Sara Al Madani, Founder, Rouge Couture; Joy Ajlouny, Co-founder, Fetchr; David Parkinson, Head of Digital Marketing (MENA & India), Nissan Motors, UK; Hattan Al Ghalayini, Regional Head of Corporate Communications, Henkel; Namrita Mahindro, Senior General Manager, Mahindra Group; Gaurav Oberoi, Global Head, Digital Marketing & eCommerce, Dabur International, UAE; Malak Karajah, Head of Digital Marketing, Fetchr; Rafael Prandini, Real Time & Commercial Experiences Director, Coca-Cola, and Roland Abi Najen, Digital Marketing Consultant, Ministry of Information-Kuwait.
When Can I Attend Outreach 2016?
The biggest and the most comprehensive Digital Marketing event is going to happen on November 16-17, 2016, Grosvenor House Hotel, Dubai, U.A.E.
Some of the sponsors for the Digital Marketing Summit 2016 happening in Dubai are Lithium, Skyhigh Advertising, AddBlom, and Exaalgia. Among the media partners are Dotmena.com, AMEinfo, Business Islamica, Eye of Dubai, Loyalty Magazine, The Social Media Portal (SMP), Think Marketing, Eye of Riyadh, Middle East Business News and Magazine, MySolutionInfo.com, and more!
Book your seat for the day when passionate marketers will gather in Dubai and will discuss relevant topics of industry such as Customer Online behavior, affiliate and influencer marketing, content marketing, social media marketing, virtual reality and much more.
If you reside in Dubai and are planning to build a career in Digital Marketing, getting enrolled in a Digital Marketing Course in Dubai is a smart choice.
Updates after Session:
Image Credits: Salesforce.com