7 Tips to Choose the Best Web Marketing Academy

8 Min Read. |

Are you looking for to joining a Web Marketing Academy?

Do you want professional certification in Web Marketing?

Yes, but confused about which academy to join?

Don’t worry, we are here to help.

Without any doubt, Web Marketing skills are in trend these days. Thanks to, Digital Revolution. As Digitalization took place, a majority of the population shifted their preference towards Digital Channels.

As a result of this, more and more businesses adopted Digital Landscape to fulfil their marketing and advertising needs.

Web Marketing has opened a plethora of opportunities for businesses as well as individuals. So, before you choose a web marketing academy for yourself, here are some points that you need to consider before taking the final decision.

Top 7 Tips to Choose the Best Web Marketing Academy

1. Understand Your Objective

Web Marketing Academy

Understand Your Objective

The very first thing before choosing a web marketing academy, you need to define your objective. By defining your objective, you can easily get to know whether you want to join the integrated web marketing course or want to learn a particular vertical.

Before moving forward, ask yourself the following questions:

(i) Why do you need to join a Web Marketing Academy?

(ii) What is your main objective of taking a Web Marketing Course?

(iii) What do you expect out of the Web Marketing Course?

Without any doubt, joining Web Marketing Academy India is the best career decision that you can make after school. Web training academy provides you with an opportunity to learn digital marketing which is too much in demand in the current scenario.

While identifying your objective, ensure to consider your interests clearly. This will help you to choose a course that complements your skills and talent.

For example, if you are more interested in analytics, you can go for a Web Analytics course and if you are a social media geek, you can opt for Social Media Marketing Course.

Web Training Academy is open to all irrespective of whether you are a fresher or a working professional. Being a fresher, you can easily kickstart your career.

On the other hand, if you are working a working professional, you can upgrade your skills to elevate your career.

Nonetheless, you can also join a web marketing academy if you are an entrepreneur to take your business to the next level.

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2. Know the Quality of the Faculty

Web Marketing Academy

Know Your Faculty

It is not possible to have an opinion about a web marketing academy without knowing about the faculty.

Having complete knowledge about the quality of the faculty is one of the most important points to consider while choosing a web training academy. After all, they are the ones who are going to mould your career and make you a web marketer.

The faculty is the foundation of the whole Web Marketing Training. Thus, you need to make sure that the foundation is strong enough.

Web Marketing is totally a practical concept that involves applying knowledge in the real-world scenario. Thus, you need to check for the instructor’s hands-on experience in the module that he is going to teach.

While choosing the best web marketing academy India, ensure that the faculty has relevant hands-on experience and is technically proficient.

Conduct research on the educational qualifications and professional background of the faculty to know them better. You can use LinkedIn to get all the information about the trainers.

The very first parameter that is used to rate a web marketing academy is the faculty. No matter if the academy has an excellent infrastructure and a comprehensive course, if the faculty is not up to the mark, the course certainly has no value.

3. Course Curriculum

When you are looking forward to learning web marketing, the course curriculum plays a major role. While researching the course curriculum, look for a web marketing agency that offers updated and industry-relevant content.

Analyze the structure of the course carefully to make sure that all the relevant topics are covered.

Also, observe how much time is allocated to each module, the course duration, the number of assignments and case studies included in each module and the subtopics that are covered in each of the web marketing modules.

Web Marketing Course Curriculum includes-

(i) Search Engine Optimization

(ii) Search Engine Marketing

(iii) Social Media Marketing

(iv) Email Marketing

(v) Inbound Marketing

(vi) Web Analytics

(vii) Facebook Marketing

(viii) Affiliate Marketing

(ix) Media Planning & Buying

(x) Lead Generation for Business

(xi) E-Commerce Marketing

(xii) Mobile Web Marketing

(xiii) Content Marketing

(xiv) Online Reputation Marketing

After getting complete knowledge of the modules, ensure that all the relevant topics are covered under each module and the syllabus is up-to-date.

4. Certifications

Web Marketing Academy


Professional Certifications is one of the major reasons to take up the web marketing course.

Certifications are proof that you are an authorized professional and gives recognition of your skills & expertise. This further helps in career elevation and job advancement.

Similarly, web marketing certifications are proof that you are a web marketing professional. This enables you to enhance your value as a web marketing expert.

Almost every web marketing academy offers professional certifications, thus, you need to check the certification process of the web marketing academy you choose. Also, ensure that the certifications you receive are valid and have clear authority in the web marketing landscape.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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It is recommended to check the certifications on the basis of the following details:

(i) What all certifications are offered as the outcome of the course?

(ii) Are the certifications relevant and carry a prominent weight?

(iii) Are the certifications recognized by the web marketing industry?

(iv) Who are providing the mentioned web marketing certifications?

5. Practical Training with Real-Time Projects

Web Marketing Academy

Practical Training

The most important component of a web marketing academy is the practical training that they provide. The kind of training that the web marketing academy offers is a crucial factor to take into consideration.

Web Marketing is a dynamic concept that keeps changing at regular intervals. Having theoretical knowledge is also essential but without practical assistance, web marketing training is incomplete.

Thus, while choosing the right web training academy – digital marketing, ensure that the institute provides practical training with real-time projects.

These real-time projects help you to put your Digital Marketing learnings into execution so that you are prepared to face the professional scenario.

Ensure that the structure of the course includes both theoretical as well as practical aspects with practical assignments and real-time projects.

The best way to have a promising career in Digital Marketing is by getting the right practical training with real-time projects.

6. Course Fee

Web Marketing Academy

Course Fee

After you have conducted thorough research on the faculty, course curriculum, certifications and practical training, the next thing of concern if the Course Fee.

The course fee is an important component that persuades you to join a web marketing academy India. For most of the students who are looking forward to joining the web training academy – digital marketing, the course fee is a major concern.

There are a lot of Web Marketing Academies who has a different course and fee structure. Thus, while choosing the institute, check whether the course fee is worth the concepts you learn there.

Fee structure of various Web Marketing Academy is based on the course structure, the course duration, type of training provided (whether online or classroom) and the inclusion of real-time projects.

Thus, while comparing various Web Marketing Institutes, keep all of the above factors into consideration.

Most of the times, students tend to select a Web Marketing Agency that offers low fees. It is important to consider the fees aspect, but merely choosing it on the basis of fees is not justified.

You are taking a web marketing course to build a strong career. Don’t compromise with your career by choosing a web marketing course on the basis of the fees and repenting later.

7. Placement Assistance

Web Marketing Academy

Placement Assistance

It is no brainstormer that a web marketing academy helps you to build a flourishing career. Thus, it becomes very important for you to choose that offers proper placement assistance.

It is recommended to check the placement assistance on the basis of the following details:

(i) Does the Web Marketing Academy have a proper Placement Cell?

(ii) How many students have they placed?

(iii) Is the Web Marketing Academy tied-up with consultancies?

(iv) Are there any web marketing academy reviews for that particular academy.

You can also get the information about placement assistance with the help of web marketing academy reviews from various portals.

These web marketing academy reviews will give you the relevant information about the placement support.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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Wrapping up

On a concluding note, I hope the above-mentioned tips will help you to find the right Web Marketing Academy. See for yourself if the academy fulfils all your needs and requirements.

Assess the course curriculum and check its relevancy. Have a clear understanding of the Placement support, certifications and practical training.

Digital Vidya has been catering to the needs of aspiring Digital Marketers since 2009 through their Certified Digital Marketing Master Course.

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