Organizations today are investing in the Digital Marketing practices and Customer Relation Management technologies to provide an extraordinary experience to its users. However, there is still a loophole despite the advancements in the technologies and most of the organizations fail to engage their customers.
69% of the customers get frustrated while dealing with customer care center.
Therefore, there is a need to adopt a holistic approach. With a 360-degree customer view, you can break customers into groups that differ on various parameters like behavior, demographic, attitude, etc and thereby, optimize the products and services on that basis.
This will not only help in increasing the customer engagement but will also shoot up the satisfaction levels!
In order to understand the ways to identify and adopt the 360-degree view of customer, Dr. Vikram Venkateswaran, Marketing Leader and Influencer, has taken up the webinar on ‘360 Degree View Of the Customer: From Experience to Engagement’. In the webinar, he shared why 360 degree view of the customer is an important aspect for the ogranization and ways you can go about it.
Following are the key takeaways from the webinar on ‘360 Degree View Of the Customer: From Experience to Engagement’:
- The importance of the 360-degree view of the customer.
- Ways to understand this strategy and implementing to the business for better customer engagement and high ROI. For instance, in order to adopt the holistic customer view, you need to start profiling and determining how customers are segmented.
- Gathering data about customers from different sites like Twitter and Facebook along with using predictive analytics tools to determine the customer behaviour.
- Different viewpoints/perspectives of 360-degree customer view.
Found this Customer Engagement webinar valuable? You can get to know about the upcoming and trending webinars along with gaining knowledge from the past webinar recordings.
