What works for company A may not work for company B and that every company is unique which needs a dedicated marketing strategy to allow them to shine.
What is Marketing Metrics?
The metrics-driven marketing is a marketing process that utilizes detailed metrics to every facet of marketing. The objective of Marketing Metrics is to better forecast returns on marketing investments and thereby, drive superior overall marketing results.
According to Forrester Research, as much as 90% of the buyer’s journey may be completed before they contact a salesperson. During that time, marketing is responsible for moving prospects down the purchase path.
In the Marketing Metrics, detailed metrics are applied to every facet of marketing. With an effective strategy of marketing metrics, one can predict the ROI and thus drive superior overall marketing results. It ranges from quantifiable direct response marketing to more challenging measurement of brand awareness advertising.
In order to understand the why and how of Metrics Driven Marketing, Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group, has taken up the webinar on ‘Marketing Metrics’. In this webinar, she has shared how we can create an effective marketing funnel that would work for your organization.
Following are the key takeaways from the webinar on ‘Marketing Metrics’:
- How are different metrics and analytics from each other?
- What is the meaning of Metrics driven marketing?
- Marketing Funnel: Meaning, how it works, and why it is crucial for your organization?
- Ways to create effective marketing funnel strategies.
Found this Marketing Metrics webinar valuable? You can get to know about the upcoming and trending webinars along with gaining knowledge from the past webinar recordings.