Time and again SEO (Search Engine Optimization) techniques have proven to be of great use. Many companies have leveraged it and reaped the awesome benefits out of it. If you want your website to be found by your prospects, you have to make optimize your website to gain the visibility. It is witnessed from different analytics data that the number of visitor in the website is mostly due to the organic search results. This is one of the main reason why lot many companies are putting their maximum effort in increasing their visibility in organic search results. The return that you will get from organic traffic is much higher than any other means. This is because visitors from organic traffic are those visitors who are actually looking for the type of products and services that your website is providing. Hence. The chances of converting from just a visitor to a loyal customer is higher in this case, if they can find what they are looking for.
SEO (Search Engine Optimization) has proven to of great help to know the effective options to add in your website in order to give what visitors are looking for when they land in your website. SEO (Search Engine Optimization) techniques make sure that only those visitors gain the visibility of your website who are genuinely interested in the products and services provided by your website. The importance of SEO (Search Engine Optimization) is well known by Webroot. This is why they leverage SEO (Search Engine Optimization) technique and increased their traffic to 108%. Let’s take a look at the strategy they made this feat possible.
About Webroot
Webroot is well known as an antivirus software provider. It is a private company founded in 1997. Since then it has started providing internet security for different business websites and even customers. They are also into mobile security. Webroot is headquartered at Broomfield, Colorado, USA and growing their business over as much as possible. They have spread their business arms to different countries. San Mateo, Germany, Japan, Austria, Ireland, United Kingdom, Australia and San Diego are the countries where Webroot have started their business. Webroots products includes Antivirus, Internet Security Plus, Internet Security Complete, Business User Protection, Business Mobile Protection, Business Endpoint Protection, and Web Security Service.
Webroot has been awarded in Anti-Phishing Test, in July 2012. Not just that, PC magazine seeked the potential out of Webroot and awared it with Editor’s Choice and Security Product of the Year in 2013. All Total Webroot was awarded 16 times by PC Magazine. The PassMark Software, a leading benchmarking authority for software and hardware performance has benchmarked Webroot in 2014 by using 13 different performance metrics.
Challenges faced
Although, Webroot has proven to be the leader in cloud security (SaaS) Software as a Service. It still lag behinds in visibility over the internet platform. This was a big setback, as they were not able to reach out to their B2B (Business to Business) and B2C (Customers) effectively. They were not able to capture the market even after becoming a leader in security systems.
This all factors pushed Webroot to take help of the experts of SEO (Search Engine Optimization) strategies and increase their visibility over the search engine. They needed an inbound marketing support by using link building or content marketing techniques of SEO (Search Engine Optimization). This is why they approached ‘The Inflow Solutions’ of ‘goinflow.com’ to assist them in making their website more effective in gaining more number of traffic.
About goinflow.com
Goinflow was founded in 2003. It is a consultancy firm with a team of inbound marketing and SEO experts in it. They are specialized in SEO (Search Engine Optimization), Pay Per Click search, SMM (Social Media Marketing), PR, and Promotions using Digital Marketing Channels and strategies. This makes them an expert in providing e-Commerce marketing strategies that helps the growth of business. They have a global reach and an award winning marketing agency. It is one of the only 50 Moz recommended Companies over the world.
Strategy Used
Webroot took help of goinflow.com and allowed few of their experts to work from Webroot office once in a week. They started search for good quality link which can bring in high traffic into the website. Link building is a unique way of getting more number of visitors for the website. In this process the links of different websites with higher number of visitors are used in the website to direct more number of visitors in it. The external pages who has a good number of followers or visitors were put in the Webroot website pages. This is one of the many on-page Optimization techniques of SEO (Search Engine Optimization). All the drawbacks of the website of Webroot is rectified by the marketing and strategy team of goinflow.com.
Outcomes
The results were as good as they predicted. They had overcome all the challenges and the visibility of Webroot’s website rose at the top in of search engine results. An amazing number of visitors came in after building the links. To be precise there was 108% increase in the website traffic in Yeaer over Year organic traffic of Webroot’s website. This have proven to be a huge success for Webroot as they can now feel the reach of their software products.
Learning
SEO (Search Engine Optimization) strategies can never upset you when you see the results out of it. Many have used and appreciated the change that has been brought by SEO (Search Engine Optimization) techniques in their websites.
Image Credits: img.zanda.com, goinflow.com, microparts.net, digitalnewspoint.com
