What Can Brands do to Engage With India’s Next Billion Internet Users : Webinar Recording

by | May 5, 2018 | Webinars

2 Min Read. |

Indian Internet users are growing multifold and were anticipated to reach 500 million by June 2018 by the Internet and Mobile Association of India (IAMAI). With this whopping number and digital penetration in India, it is important to think mobile first. Interestingly, owing to Jio, a phenomenal growth in the number of subscribers in India, especially in smaller towns has been witnessed.

So, to make the optimum use of growing number of digital audience, it is important that brands should identify the best strategy to build a strong connect with the next billion internet users in India. To help brands identify this, Vikas Chawla, Co-founder, Social Beat led an interactive and highly engaging webinar on ‘What Brands can do to Engage with India’s Next Billion Internet Users’.

Key Takeaways:

Have look at the key takeaways from the session:
  • Approximately 70% traffic comes from mobile devices, so vouch for mobile first design
  • More and more platforms are moving to an integrated experience for marketers like Truecaller
  • WhatsApp has massive adoption & usage – one to many, not one to millions
  • Google My Business is no longer just for organized retailers-

– Time

– Route

– Voice based

  • There are ample opportunities to amplify offers
  • Progressive web apps will slowly overtake apps
  • Voice-based updates:

– US: 28% of all searches are voice

– 400% growth in Hindi voice searches

– Assistants are going to be the key

– Featured snippets are key in search, especially for voice searches

– Examples of pillar content to get to featured  snippets

  • Since Jio launch, 9 times growth of data usage. As per Jio 9.7 GB per user per month
  • Learning from YouTube BrandCast

– 90% of video content consumption in India is not in English

– 60% of video is consumed by cities outside the top 6 cities

– 225 million unique Indian users

Hope this webinar added to your knowledge. To attend more such webinars and learn from the recordings, stay updated with the upcoming and trending webinars.
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1 Comment

  1. MahipalSinh Rana

    I agree with you, nowadays mobile first indexing is much more important for any website, but as well as they need to create a responsive website because according to latest research people’s are visited your business website through mobile, but almost near 30-35% peoples are also referred viewing business sites from the desktop. So making mobile-friendly as well as responsive websites is much more helpful for any business owner to generate leads as well as increasing popularity of their business.


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