Develop WhatsApp Marketing Campaign in Easy Steps

In today’s Digital World, Marketing is directly proportional to the adoption of new technology by the masses. In the year 2009, Brian Acton and Jan Koum came with their household messaging application “WhatsApp”- Which now incorporates more than 1.2 Billion Monthly users and has become essential for the masses to fulfill their regular messaging needs.

WhatsApp Marketing Campaign Strategies

Seeing such a wide target base, businesses are realizing the power of WhatsApp Marketing and they are looking for professionals who can design and execute result-driven top WhatsApp Marketing Campaign Strategies. 

As more and more businesses turn to WhatsApp for marketing purposes, it is crucial to understand the best WhatsApp marketing strategies that will help you reach and engage your target audience.

One of the most important WhatsApp marketing strategies is to establish a WhatsApp group specifically for your business. This can be done by creating a WhatsApp group with your existing customers or reaching out to potential customers who may be interested in your product or service. Once you have a WhatsApp group, you can use it to send out marketing messages, share content that is relevant to your target audience, and engage with your customers in real-time.

Another key WhatsApp marketing strategy is to leverage WhatsApp’s status feature to create informative and attention-grabbing content. WhatsApp’s status allows you to share text, photos, videos, or GIFs that are visible to all of your contacts for 24 hours, making it a great way to keep your audience engaged and informed.

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Importance of WhatsApp Marketing

Incorporating WhatsApp into your digital marketing strategy can benefit you in the following ways:

• Less Marketing Cost Involved
  What makes WhatsApp a critical marketing platform is that it hardly costs anything. You can get started with your marketing campaign on this social platform by simply downloading the app on your mobile device. This is what makes it the most convenient and affordable tool to use. You can quickly get your business message out there and grow your customer base.
• Strong Customer Relationships
  WhatsApp serves as an excellent medium for your customers to always stay connected with your brand. This helps you to brew a solid and long-lasting bond with your customers along the way.
• Improved Sales
  Facts suggest that businesses that provided a WhatsApp number to the customers through their website witnessed an exponential growth in their sales leads.
  This strategy is bound to show positive results as it works effectively by building customer confidence and brand trust. Most customers feel valued if they can get in touch with a brand they like through social platforms.
• Better Rate of Conversion
  Most people feel frustrated receiving a sales message through a random phone call. Such a technique may not help you drive them through the sales funnel.
  Social media platforms like WhatsApp, on the other hand, can help a lot in this regard. Most of the WhatsApp messages hardly fail to procure a reply.

   Types of WhatsApp Marketing

WhatsApp has a vast potential to expedite the breakneck reach of businesses. This is one of the prime reasons why every brand must arm itself with it.
This social media network can ask specific brand-related questions or keep the customers informed about any change. It can even be leveraged for sharing the latest news, offering special discounts, recommendations, and consultations.

Seven types of WhatsApp messages that businesses have used in the past are:
1. Notifications
2. Recommendations
3. Confirmations
4. messages
5. Surveys
6. Operational Support
7. Reminders

Steps to Design WhatsApp Marketing Campaign Strategies

1. Know what WhatsApp Marketing is & Why Businesses Need It

To understand what WhatsApp Marketing Campaign is, the first thing you need to comprehend what WhatsApp Marketing is, how it works and what its powers are. Simply describing then WhatsApp is a free mobile app that utilizes the internet connection of your phone and allows you to chat, call, and video call with other WhatsApp users, without any SMS or call charges. It also allows you to share files and images as per your need and convenience.

The reason why businesses should incorporate top WhatsApp Marketing Campaign Strategy in their marketing campaigns is its power, interactive nature, great convenience, personal touch, and effective applicability.

Just pay heed to the below-given stats-

WhatsApp is the most popular alternative to SMS in 109 countries which is around 60 % of the world

Every single day, around 50+ billion messages are sent via WhatsApp

Like Social Media Channels, WhatsApp too has become ubiquitous as a top-ranked messaging APP. It is the most sought-after messaging application in the world and such a great acceptance is the reason why businesses need to run WhatsApp Marketing Campaign.

Why Businesses need WhatsApp Marketing Campaign Strategy

• The best reason to include WhatsApp Marketing Campaign Strategy for business is, the great number of their customers would already be using it whom they can target and convert via WhatsApp marketing
• As per the Nielsen’s Facebook Messaging Survey, more than 67 percent of mobile users prefer using chat for communicating with businesses and around 53 percent of respondents say that they will prefer shopping with a business they can message directly
• If you wish to target young prospects then WhatsApp is going to be your best resort because 42 percent of Smartphone owners between 18 and 29 years old prefer messaging via WhatsApp than 19 % of Smartphone owners who are 50 or 50+
• WhatsApp Marketing Campaign also ensures great engagement rates, as more than 95% of mobile messages are opened and read
• Around 90 % of WhatsApp Messages are opened within three seconds of being received
• WhatsApp is also one of the most preferred marketing channels to share content via Dark Social means in which marketers share content via private channels

2. Set your WhatsApp Marketing Objective and start working accordingly

It is hard for any business to progress without a proper objective in mind. With a clear goal, you will be able to concentrate only on key areas. This will save a lot of your time and help you stay productive throughout. Then you can follow these steps-

• Determine Your Key Performing Indicators- After successfully laying down your marketing goal, you must figure out your business’s KPIs that can serve as a bridge to help you reach your aim.
• Define Your Target Customer- You should know who to target through your marketing campaign. There are specific frameworks that you can use to define your target customers. You can develop a visual profile that defines your customers perfectly. For this, you can use tools like surveys, analytics, ads, CRM, etc.
• Use WhatsApp Business App- WhatsApp has an app dedicated entirely to businesses. You add your business’s description, email ID, website link, and address to your profile. Using its catalog feature, you can even display your products to the customers.
• Develop Your Brand’s Personality- To become a strong player in the game, you need to develop a personality for your brand. Brand personas give the sense to the customers that they are interacting with a real person. This provides the conversation with a personal touch that can go a long way to increase your customer base.
• Create a Customer Database- WhatsApp can be used for more than just offering customer support. Therefore, you should get a customer database prepared beforehand, with all the essential information like name, contact number, and email address.
• Build a Communication Strategy- Your communication strategy should focus only on relevant ideas and messages. Otherwise, there are high chances that people might lose interest in your brand.
  Provide Impressive Customer Service- Through WhatsApp, you can easily address the queries or doubts of your customers. It allows you to quickly respond to their needs and reinforce their trust in your brand.

3. Know the Available Ways to use WhatsApp Marketing

To run WhatsApp Campaign for Business Marketing, you can find different versions of WhatsApp for iPhones, Android Phones, and Windows phones. Web App and Desktop versions of WhatsApp are also available for you but first, having it installed on your mobile phone is a must, as every WhatsApp account has to be tied directly to a single phone number.

After downloading and installing WhatsApp, you should register by providing the details regarding the country and entering your telephone number. Importing your Facebook information is also available to set up your profile, or you can manually add an image, and your profile name, and activate your WhatsApp account.

1. For marketing or in general, WhatsApp goes through your contact lists and displays you an up-to-date directory of WhatsApp users who you already know
2. Anyone who is having your phone number saved in their phone’s address book will also recognize that you have come on WhatsApp excepting you have not done any specific security and privacy settings provided by WhatsApp

Now, we have come to the main thing for which we delve into this section i.e. the available ways to use WhatsApp Campaign, so let us peep into those-

One-to-one chat

• In this way, you can directly chat with other users who are on your phone contact list, in a similar way as any chat program would work
• This way of using WhatsApp also allows you to call or video call your prospects or send some recorded audio snippets to them

Broadcast lists

• Via broadcast lists in WhatsApp Marketing Campaign, you can send a message to anyone in your contact list who has your number saved in the address book of their phones
• This is similar to the BCC (Blind Carbon Copy) in emails and your contacts will see a broadcast message in a similar way as they see a normal message
• Contacts’ reply to a Broadcast message appears as a normal one-to-one message. You can send a broadcast message simultaneously to 256 contacts

Groups

• Groups in WhatsApp Marketing lets you make a group of a maximum of 256 people and you can share the message, videos, and photos to all of them at once
• In Groups, every member can chime in and can also see the responses of everyone else

The first thing to run a WhatsApp Marketing Campaign is knowing the right way to use it. The inevitable to connect to targets on WhatsApp is, your prospects should save your contact numbers. Bombarding messages to customers can lead you to “BLOCKED FOR LIFETIME” and no marketer would ever like to face such scenarios. WhatsApp Marketing Campaigns is similar to the Email Marketing strategy in which you need to take consent to contact via email from the users to run it successfully.

4. Get ideas from Successful WhatsApp Marketing Campaigns

Below given are some of the successful campaigns that used top WhatsApp Marketing Campaign Strategies to target, engage and convert their customers-

Hellman’s

• The mayonnaise brand Hellman came up with its WhatsApp Marketing Campaign named as WhatsCook to give Brazilian consumers a customized experience
• When the customers signed up for this campaign online, they were asked to send photos of the items they have put in their refrigerator so the Hellman’s chefs can guide them on what to make with the available ingredients
• Via WhatsApp, users could get more direct and personal services and guidance in which their dilemmas got sorted immediately. It proved how mobile messaging via WhatsApp can be the best platform to solve specific needs of consumers
• This campaign generated 13,000 sign-ups and it got 99.5% of users’ approval that making it a huge success in Brazil and then was launched in Chile, Uruguay, and Argentina

Absolut Vodka

• This one is considered one of the most intelligent and successful WhatsApp Marketing Campaigns. In 2013, the company launched ‘Absolut Unique, which was a limited collection, and for celebrating the launch, the company hosted an exclusive party for which only 2 tickets were available to the general public
• Company asked its customers and other interested individuals to send a WhatsApp message to a particular number and interact with ‘Sven’ (a virtual doorman)
• Users were asked to be as creative as possible for convincing Sven to get the tickets. Users sent a variety of fun-full, crazy, and creative stuff that include hilarious voice notes and interesting videos
• Within 3 days company interacted with more than 600 users and received 1000+ audio, video, and image messages that were sent to convince ‘Sven’

Buyagift

• Online gift retailer Buyagift launched a WhatsApp Marketing Campaign for informing its customers about deals and discounts on the site
• The company started sending alerts direct to WhatsApp which was a way of prompting immediate responses from customers. Getting a personal message on mobile became more exclusive than an email
• It was a sales-driven campaign that was interesting and more interactive that customers also found highly useful in getting personalized services

5. Know the best WhatsApp Marketing Campaign Strategies

As WhatsApp does not provide sell ad space or any business-specific features, it is why very important to be innovative, engaging, and interesting in your WhatsApp marketing approach. You ought to include the personal touch in your marketing campaign that lets your consumers interact with their friends and ensures better credibility with the audience. Below given are some of the best WhatsApp Marketing Campaign Strategies-

Best WhatsApp Marketing Campaign Strategies

• Create an Engaging Brand Persona for Whatsapp to chat with users and build buzz
• Offer one-on-one help to inspire new uses for a product
• Offer Great Value to build a phone database, plus, be Interactive and engaging
• Offer discreet advice and service to high-value customers
• Encourage user opt-in and Provide simple and clear instructions
• Offer Always On Relevant Content for Free
• Deliver Speedy Customer Service
• Ensure Consumer Research

6. Know the best WhatsApp Marketing Campaign Tools

Below given is the list of WhatsApp Mobile Marketing Tools-

1. WhatsApp Bulk Sender

• It is a WhatsApp Marketing Software that lets you find the most active WhatsApp number from your main list of mobile contacts
• You can send scheduled messages using Text, Videos, Images, Audio Files, and GPS Location over WhatsApp
• WhatsApp Bulk Sender is one of the WhatsApp Marketing Campaign tools that also offer you options such as changing status, replying to any incoming messages with automated replies, changing profile photos, etc.

2. Bulk WhatsApp Sender 

• It is one of the best WhatsApp Marketing Campaign Tools & Solutions that help you run a successful WhatsApp Marketing Campaign
• Via Bulk WhatsApp Sender, you can find all kinds of WhatsApp marketing solutions-

1. WhatsApp Channels
2. WhatsApp Marketing Suite
3. WhatsApp Marketing Panel
4. WhatsApp Marketing Services

3. WAPanel

• It is one of the best Web-Based WhatsApp Marketing Panels that allow you to run successful WhatsApp marketing campaigns on the cloud
• It is a WhatsApp marketing script which is a web-based script and you can operate it from anywhere and can scale your WhatsApp campaigns to larger numbers

4. BulkWhatsAppMarketing.com

• It is one of the Premium WhatsApp Marketing Services that ensure accuracy and 100% guaranteed delivery
• You can also opt for this one if you wish to enjoy some WhatsApp marketing packages for resellers

5. WhatsAppChannels.com 

• Again a top-rated WhatsApp Marketing Channels that let you have channels to all Script, Software, and tools
• The company offers WhatsApp channels all around the world including in countries like India, China, the Philippines, the USA, Canada, Egypt, etc.

SMS vs. WhatsApp

There are multiple reasons why WhatsApp marketing easily overpowers the traditional SMS approach:

• WhatsApp charges nothing at all for sending messages, which is not the case with SMS.
• If you want to send messages to someone residing in overseas countries, WhatsApp is the right platform for it. SMS, on the other hand, is neither free nor convenient.
• Every conversation on WhatsApp is encrypted and safe. This kind of user privacy may be absent in the traditional SMS tactic.
• You can message several groups of people simultaneously on WhatsApp. However, SMS requires you to message people individually.

Ways to leverage WhatsApp for your Business

Three ways through which you can make better use of WhatsApp for your business are as follows:

• Directly Interact with Customers- In an online setup, people expect your brand to address their queries immediately. To make the interaction easier, WhatsApp can be of great importance. To cut down the waiting time for your customers, you can utilize chatbots and FAQs.
• Improve Your Brand Visibility- You can help your customers do away with the need to make efforts to search for your products. Create a WhatsApp group and product catalog on the app. This will make your brand more visible and ultimately help in conversion.
• Create an Organized Contact List- WhatsApp has a feature label system that allows you to arrange your customers’ contacts. If your CRM perfectly coordinates with WhatsApp, you can easily transfer business contacts to the app. Moreover, you will be spared from the need to add new contact numbers to WhatsApp manually.

How Small Businesses can use WhatsApp marketing

WhatsApp can be of great significance to small businesses in the following ways:

• To provide updates on order status to their customers.
• To remind customers about the payment of bills.
• To offer recommendations of travel packages, new products, hotel stays, etc.
• To send a reminder of customers’ abandoned shopping carts.
• To keep the customers informed about special offers like discounts or gift vouchers.

What is WhatsApp Business App?

WhatsApp is the most widely used channel in the world. With 2 billion active users who send 65 billion messages each day, it’s no surprise that WhatsApp (the programmers behind Facebook) provides a business version.

WhatsApp began offering Business App in 2018 to extend its services to businesses of all sizes. The primary goal of the program was to entice companies that want to market their brands and interact with their target audience.
Features of WhatsApp Business App

1. Message Templates- Businesses may use Whatsapp promotion message templates to send pre-written texts like meeting reminders, delivery updates, and verifications. With quick replies, you may save time. Quick replies enable you to respond to clients quicker by sending short responses instead of a comprehensive message.

2. You can Automate Messages- You may reply to customers 24 hours a day, 7 days a week with this function, ensuring that consumers will never feel overlooked. This feature allows you to develop welcome messages, schedule chat time, and more, which can assist you in increasing the goodwill of your brand.

3. Built-in Security- There’s complete encryption for messages and conversations, ensuring that everything is secure. This guarantees that your client data is secure and safe.

4. Make a Complete Branded Business Profile- You may construct a full Business profile that includes your company’s website, name, address, and phone number.

5. Organize Your Chat Messages- Users can mark conversations for making sure that messages from customers are not falling apart. It also lets you add colors or labels for marking sections, sorting by conversation type, and conveniently retrieving messages.

6. Create a Catalog- You can promote up to 500 of your own goods or services on your brand profile. You may share these catalog links on social media platforms so that people may discover your firm and get in touch with you directly.

Conclusion

On the concluding note, I hope you find this post a good start to learning and developing a WhatsApp Marketing Campaign that effectively targets and successfully converts.

Enrolling in the Mobile Marketing course will help you master WhatsApp marketing and run a result-driven mobile marketing campaign on WhatsApp.

Feel free to comment and let me know about other WhatsApp Marketing tools that you think I missed in this post.

FAQ:

Question: What is WhatsApp marketing?

Answer: WhatsApp marketing is the process of using WhatsApp to connect with potential and current customers for the purpose of promoting your business, products, or services. WhatsApp marketing can be used to build relationships, drive sales, or even provide customer service.

Question: How can WhatsApp be used for marketing?

Answer: There are a number of ways that WhatsApp can be used for marketing purposes. WhatsApp can be used to send promotional messages, connect with customers, or even provide customer service.

Question: What are some WhatsApp marketing tips?

Answer: Here are a few WhatsApp marketing tips:

• Use WhatsApp groups to connect with potential and current customers.
• Use WhatsApp to send promotional messages, such as coupons or discounts.
• Use WhatsApp to provide customer service.
• Use WhatsApp to connect with influencers in your industry.

Question: What are some WhatsApp marketing pitfalls?

Answer: Some WhatsApp marketing pitfalls include:

• Spamming potential and current customers with too many WhatsApp messages.
• Sending promotional messages that are not relevant to the recipient.
• Not providing an opt-out option for recipients of WhatsApp messages.
• Not following WhatsApp marketing best practices.

Question: How can I promote my business on WhatsApp? 

Answer: There are a number of ways that you can promote your business on WhatsApp. Some tactics to consider include using WhatsApp groups to connect with potential and current customers, sending promotional messages and coupons, providing customer service via WhatsApp, and partnering with influencers in your industry.

It is important to be strategic about your WhatsApp marketing efforts and to make sure that you are following WhatsApp marketing best practices at all times. To help promote your business on WhatsApp, consider seeking the advice of a WhatsApp marketing expert or working with a WhatsApp marketing agency to develop an effective strategy for your business.