Why Facebook Marketing?
1.1. Facebook is largest social media network in the world and it is very easy to use also. Facebook has 1.3 billion active users and out of this 62% of them login daily. With such a large user base Facebook marketing will be one of the good options for marketers. Facebook has three tools that are page, ads and groups. These tools can be used for Facebook marketing.
1.2.We can target our customers by their location, demographic and interest. Using these Facebook marketing features we can effectively do our marketing to spread our business across the targeted customers with their age, location and interest. Each of this option has its own importance and its combination makes higher reach to our targeted audience.
1.3. Especially in UAE there are more Facebook users than other social media. Every day people turn to face book to share the moments that matter most to them. Especially people are outside their home country. They are connecting their family members, friends, colleagues etc through social media. Among the social media’s Facebook is most commonly used platform. Hence Facebook marketing will be effective in UAE.
Facebook Marketing in UAE
2.1. United Arab Emirates is the one of the most developed and still developing country in the Middle East. 95% of the total populations are active users of internet. Facebook is the most important social network for marketers by a long shot. When asked to select their most important platform, 55% of marketers chose Facebook, followed by LinkedIn at 18%. Plus, 67% of marketers plan on increasing their Facebook marketing activities.
2.2. UAE is the business hub for the Middle East and also people are receptive for new technologies. Almost 80% percentage of the people is using smart devices to connect their customers. We can target adverts to people based on how they engaged and when they engaged and create an experience that is relevant to where they are in the process of investigating our products. Facebook’s advert interface is better than any other advertising platform on the market – you don’t have to be technical experts to get in there and get things done.
5 Reasons Why Facebook Marketing can be Effective In UAE
Here are the 5 reasons why Facebook marketing can be effective in UAE
1.) 1.95% of total UAE populations are internet users
1.1. The people in UAE accept all the social platforms easily and quickly. As per the studies 46% of total population is using Facebook platform actively. When compared to previous year it increased around 7%.This positive trend we can utilize to grow our business through Facebook marketing. Market trend show it will double in the year 2017.
1.2.Facebook users are mostly are in the 18-29 age group contributing the largest numbers with 3.6 million users and this is closely followed by the 30-49 age group with 3.5 million users .Hence it is easy in UAE to promote business through Facebook marketing. Most of the youngsters depend on social media platform to get right feedback for the product or service which they are getting through online adv. UAE population spends on an average 3 to 4 hours daily in social media.
2.) UAE Social Media Users Love Ads
2.1. Recent report published in one of the leading newspapers in UAE says that social media users more receptive to the ads. Globally consumers are running behind the brand and by taking this into consideration business can promote their brand through Facebook marketing and increase their sales dramatically. UAE markets have seen a tripling in social media use, in 2014 it was 15% and in 2016 end it is 53%. This growth is in line with the previous year studies.
3.) Majority of the UAE population opt Facebook than social media plaforms
3.1. More than 80% of the population is expatriates and they are connecting their family through social media platforms. Since Facebook is easy to use people are connecting through Facebook. Majority of the expats family stays back in their home country and hence they are spending hours in Facebook with family members to share their moments and to display the event photos etc. Apart from this recent studies also proving that Facebook users are more in UAE than other social media platforms. If business can utilize Facebook marketing as an opportunity to boost their business to further level definitely they can increase their sales.
4.) High speed internet connection
4.1One of the main advantages in UAE is the high speed internet connection. In UAE every nuke and corner internet facility is available. Nowadays all the malls, restaurants, hotels and public places internet is free and this could be one of the reasons why internet users high in UAE. Increase in internet users indicates positive signs to social media like Facebook. Hence Facebook marketing is effective in UAE.
5.) UAE has a strict cyber law to control cyber crimes
5.1. UAE cybercrimes law ensures that the safety and security of an individual and of the state is protected. Any form of misuse of a computer/smart device or an electronic network/system could fetch the violator, if found guilty, a lengthy jail term and/or a fine as hefty as Dh3 million. This will help online marketers and as well as people. Only genuine product can do their marketing through social media. UAE has recently witnessed a huge technological and economic revolution, through which business has been notably developed. Social media has a big role in this revolution. Businesses and customers will get benefits through Facebook marketing because of this strict cyber law.
In short UAE is the land of business. If marketers have a good product and Face \book marketing strategy irrespective of the size of the business can make wonders. Because UAE’s technology landscape is huge and 90% percentage of the market has access to the latest technologies around. You will have to prioritize your marketing channels and give more importance to the online marketing activities.
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