10 Reasons Why Should You Learn Digital Marketing in 2024

Students who are searching “Why should you learn digital marketing careers” are obsessed with growth. Most career-obsessed individuals are capable of finding opportunities out of obstacles. Digital marketing as a career is one of the high-demand, high-income, opportunistic professions and skills in 2024. 

Internet marketing or digital marketing education is in rising demand. Careers in India including the vast global market are rewarding digital marketing professionals to grow their business. 

Studying digital marketing in 2024 is a wise choice because the digital marketing industry is growing. The demand for digital marketing projects is increasing the requirements for digital marketing professionals. 

According to Economic Times, India has registered 72,993 startups and digital advertisements can increase a brand’s awareness by 80% (Demandsage). 

Observing marketing trends on the internet, mapping KPIs, making digital marketing strategies, creating content, running marketing campaigns, and selling online goods and services are the jobs of a digital marketer.  

Considering all the odds of digital marketing careers,  a full-time job in marketing, part-time freelancing, or starting a business, all are profitable, opportunistic, growth-oriented career options in 2024. 

A digital marketer has been in high demand for the last 6-8 years. The demand is digital marketing professionals is about to increase up to 2030. Online freelance market size is valued at 2.19 trillion in 2023 to USD 5.63 trillion by 2031 (SkyQuest Technology). 

In this reason for studying and learning digital marketing, we are covering career advancement reasons to study, practice, and learn digital marketing skills in 2024. Crucial reasoning Questions to ask before starting a digital marketing career have also been discussed. 

Why Should I Learn Digital Marketing in 2024? 

You should learn digital marketing in 2024 because of the growing demand for knowledgeable, skillful digital marketing professionals.

Learning digital marketing skills enhances the ability to use marketing tools, strategize content, running an effective digital marketing campaign. Significant Practice and investment make individuals unique, and qualified digital marketing professionals. 

A qualified, skilled, experienced professional can acquire rare and high-demand positions that attract high-paying jobs and clients. While Digital marketing is high in demand, positioning your skills and abilities in the market opens up 2X opportunities for income potential and professional growth.

Should I learn Digital Marketing? or SEO, SEM, or SMM separate specialization? 

You should learn digital marketing as a broader skill because of the demand for digital marketing skills in the last 6-8 years. Becoming a qualified digital marketer has multiple career benefits such as landing high-paying digital marketing jobs such as digital marketing executive, digital marketing consultant, digital marketing head, etc. A broader knowledge of digital marketing helps to run a marketing agency or establish a business using omnichannel marketing. For students of marketing, we sharing our guide on- why should you join a digital marketing course. Learn the advantages of joining a course.

Digital Marketing Career Scope

Digital marketing does not require a particular skill set as such. 

All you need to do is complete the digital marketing course and start exploring job opportunities. With businesses relying on internet marketing, digital marketing opportunities are very easily available.

After completing the course, you need to understand the specialties that come under the field. A career in digital marketing has a variety of options and courses available online and offline. 

There are various specialties that enhance the digital marketing scope. Search Engine optimization and marketing, analytics of business, and social media are aspects that will increase the market value of the product.

According to some recent market analysis, around 28.5k Digital Marketing jobs on Naukri.com are updated daily.

For example- 21,873 jobs in the genre of digital marketing are available.

Let us now have a look at some of the key reasons to opt for Digital Marketing Careers-

10 Reasons To Choose And Learn Digital Marketing Career 

Digital marketing, as a career, is very productive and efficient. The conventional methods used in the field is an advantage to the business and the digital marketer.

So here are 9 reasons why you should choose a career in digital marketing:

Digital marketing, as a career, is very productive and efficient. The conventional methods used in the field is an advantage to the business and the digital marketer.

So here are 9 reasons why you should choose a career in digital marketing:

1) Increasing demand and job opportunities For a Professional 

The businesses keep on advancing, and so does the demand for digital marketing. The number of digital marketers is less as compared to available jobs.

Thus the digital marketing scope has a lot to offer in the business and technology sector. With the specializations required for jobs, it has reduced unemployment.

With the market competition on the rise, there are various options for specializing in digital marketing. It is because every part of the marketing is divided into various sectors.

2) Learn Variety of specializations

The specializations in a digital marketing career were created because the work of digital marketing is cumbersome. One person cannot do all the tasks involved. Hence the specializations make a person stronger in a particular section of digital marketing.

There are many career options available in digital marketing, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), Email marketing, social media management, web designing, video production, e-commerce, copywriting, managing content, business analytics, etc.

3) Put your creativity to better use

Sometimes we are unaware of many abilities that we possess. A creative mind can create wonders out of a simple piece of information. Similarly, the digital marketing opportunity is a way by which you can explore that side of yours.

Web designing or social media marketing gives creative minds a platform to showcase their talents via digital marketing opportunities.

4) Product marketing is an important aspect

Since new companies are coming up regularly in the market, the competitors have increased. Every company wants its product sales to touch the skies. So what better option than a digital marketing opportunity in this busy market?

People of all ages use social media, and hence advertising via digital marketing is beneficial. 

5) Access and Leverage Work diversity in a digital marketing career

The products or projects that you receive need not be the same every time. Every single time you need to think of new ways to advertise the product. The digital marketing career scope has variety in the specializations and the work they have to do.

Also, you need not work at the same place as you choose to be a freelancer. So being a digital marketer, you can work in different niches.

6) Get Enroll into a digital marketing career without any Qualificatin

A common misconception about digital marketing is that you should be from a technical or marketing background to get into the profession.

The truth is that you need not be a tech expert or business graduate to make a career in digital marketing. All you have to do is a course in digital marketing to get an idea about a digital marketing career. 

To get a digital marketing opportunity, you should just be creative enough to make the product shine in the internet hustle.

7) The digital marketing opportunity is accompanied by good pay

The average pay of a digital marketer is pretty good and efficient. With economic benefits, you get to learn a lot more.

Since the market value for a digital marketing career is quite high, the pay will be flexible. The more experienced you are, the more you are capable of salary negotiation.

Even a trainee in digital marketing can get a good salary. The professionals in the field earn more than one lakh per annum.

8) Reduce time-consuming factors in Career

The digital marketing course does not require much time. It can be completed by taking your own time. They are available online, and companies prefer certified courses.

So all you have to do is take the digital marketing course classes by sitting at home. For digital marketing technology, it may take time to understand the marketing algorithms. 

So you can start your career from scratch and work from home.

9) Offers Certification and add weightage to your resume

Digital Marketing Career growth is based upon different certifications that you can get by completing some specific Digital Marketing Certification Courses or Digital Marketing Exams. Even Google Certifications are available to you in AdWords, Digital Display, Analytics, etc.

Being a certified Digital Marketing Professional ensures better career opportunities. Mentioning that in your  CV will also add more weight. Passing such certification exams is also quite easy.

When you have some specific Digital Marketing Skills, it will also help you have an upper hand in some other job profiles. So, when you apply for some other jobs instead of Digital Marketing Jobs, your hiring chances will be higher if you have specialization and expertise in Digital Marketing. 

10) Launch and Run Most Cost-effective Businesses 

For entrepreneurs, starting a business is not costly due to the advancement of digital media and organic content marketing. Business, marketing, and sales had never been so low-cost before the Internet. 

Learning digital marketing skills helps to navigate operate and build a team to build a business. Talking about what you are building and sharing organic content way 10X-20X cheaper than TV ads, Newspaper ads, banners, and billboards at high volume.

Questions To Consider Before Starting a Digital Marketing Career

Is Learning Digital Marketing Worth it 2024? 

Yes, considering all the odds of a marketing career, digital marketing skills are significantly high-demand, and high-income skills. For qualified digital marketing freelancers growth of their career is bigger than traditional jobs in markters. 

Our scope of digital marketing research (Jan 30, 2024) says “the colossal growth rate of digital marketing will reach up to INR 539 billion by the year 2024” according to Statista report. According to Naukri.com, as of January 2024, Approximately 1,50,987 digital marketing jobs are available.

Are digital marketing training and education expensive? 

Basic, and fundamental Digital marketing training and education in India is quite affordable fees range from Rs: 15,000-20,000. 

Comparison of average digital marketing course fees in India is far less than USA, UK, and Australia. Average fees of digital marketing courses 

• in the USA- Rs: 4,61,400+ to Rs: 36,93,720 ($5,500-$44,000)
• in the UK- Approx Rs: 27,56,062 (Approx: GBP- 25000)
• in Australia- Rs: 86,6100 to Rs: 29,71,690 (AUD 15286-52448)

Is learning digital marketing a lengthy process? 

Compared to engineering, medical science, law firms, and accounts education, skill development in digital marketing is fast and forward with practical implementations. Depending on learning intensity, to learn fundamentals of digital marketing 3-4 months (Typically 100+ hours of collective learning) is sufficient. 

To master digital marketing, a digital marketing student may take 2 Years to over a decade (Typically 10,000+ hours of collective learning and practice). 

Is Digital Marketing Difficult To Learn? 

No. Millions of individuals each year learn digital marketing. Digital marketing is a quite coachable skill for a vast majority of the population. Inside digital marketing hard skills (technical skills) and soft skills (communication, writing) play crucial roles sidewise. The overall difficulty score is moderate. With proper guidance and expert support such as the Digital Vidya Instructor team, learning digital marketing becomes effective, efficient, and enjoyable. 

Why should you learn digital marketing instead of traditional marketing?

You should learn digital marketing or internet marketing instead of traditional marketing because digital marketing has more craze, demand, and a slow supply of qualified professionals. The cost of learning, practicing, and implementing digital media marketing is comparatively lower than old-school, offline, and traditional marketing. 

What are the best ways to teach digital marketing to myself or others? 

The best way to learn digital marketing is to learn from experienced professionals or institutions while implementing it in personal projects and assignments. Digital Vidya is one of the mentionable places in India for learning and practicing digital marketing skills since 2009. Consider leveraging their CDMM course culture. 

Is Digital Marketing One Skill or multiple? 

Digital marketing is a holistic skill combined with 10+ other marketing skills. A qualified, professional digital marketer must know SEO, SEM, Social media marketing, Email marketing, Chat marketing (WhatsApp, Telegram), video marketing, podcasting, influencer marketing, etc. 

What Qualifications Do I Need Before Starting a Career in Digital Marketing?

It depends. Generally, to start learning digital marketing you don’t need any degree background. Post, undergraduate digital marketing courses, and digital marketing masters from colleges and universities require academic qualification. 

An online or Offline digital marketing course is better

Overall online digital marketing courses are better for effective, sincere, adaptive, and smart learners. Offline digital marketing learning works better for students to access the instructors, network with students, and get access to the physical atmosphere and communication of marketing. Check our guide research on- digital marketing online vs offline course.

Final Thoughts about Digital Marketing Career!

A digital marketing career is an excellent opportunity for those who are seeking a job and career growth. 

The career aspirants need not be from the marketing field to qualify for the digital marketing course. The jobs available in the market in the field of digital marketing are a lot, but the people willing to work in the field are fewer. Because of this demand and supply gap, the scope for Digital Marketing Jobs is immense.

The digital marketing scope is expanded, and it can be done even as a part-time job or freelance job. Handling social media accounts, advertising for business expansion, analyzing the web traffic for SEO, writing SEO-driven content, etc are some such jobs. 

Enroll yourself in a Digital Marketing Course to learn and master key Digital Marketing practices to move ahead on the path of your Digital Marketing Career.