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Why Should An Entrepreneur Leverage Digital Marketing?

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Start-ups and new entrepreneurs always struggle in finding ways to market their products/services. In such a scenario, digital marketing comes up as one-stop solution for them. It has already overtaken traditional style of marketing and bestows opportunities to start-ups for improving relationships with current and prospective clients at low investment on marketing activities.

Digital Marketing methods are not just cost effective but faster, more versatile, and streamlined. Results achieved by digital marketing can be easily tracked and monitored. Its major real time benefit is that it can quickly measure customer response rates, which help marketers in taking the next step. Furthermore, it helps in identifying value from big data so as to make efficient decisions.

Digital Marketing thus, gives 5 major reasons to an entrepreneur to leverage digital marketing, which further helps them to acquire more clients, create brand awareness and to make better strategic decisions. These 5 reasons are clustered below:

Cost Effective

Early stages of business require a lot of funding and investments, so it is really crucial to define budgets for marketing. Digital Marketing serves to be a life saver in such a situation. It bestows cost-effective marketing channel which can deliver huge business results. According to Gartner’s Digital Marketing Spend Reports, 40% of business owners found digital marketing, a better method in terms of savings.

Also, with the help of digital marketing one can generate better cost-per-lead in comparison to other expensive marketing channels like radio, TV etc.

Better Conversion Opportunities

Digital Marketing provides ample opportunities to entrepreneurs for conversions. Online business majorly relies on incoming traffic which can generate leads, become subscribers and finally gets converted into sales. Some of the tools and techniques used in digital marketing campaigns for the same are Search engine optimization (SEO), Social Media Marketing (SMM) and Email marketing, as these three sources delivers better than average conversion results at minimum cost.

Interaction With Prospective Clients

Digital Marketing is a two way communication where company and its top management can listen to what their customers think about them and what are their expectations from them. Engaging with right set of audience can give insights of what your target audience wants. This real time engagement generates effective results in following manner:

  • Targeting of clients become more precise and crisp and generate better business results.
  • Customer feels more satisfied and trust level between company and customer increases.
  • Revenue can be generated through personalized offers.
  • Engagement with clients bestows great opportunity of customer retention.
  • Opportunity of cross selling and up selling increases.
Online Markets Move Along With Customers in Mobiles

Every age group carry mobile these days. Mobile Marketing is therefore, a great opportunity to leverage. In today’s busy world, people don’t find time to go for shopping rather they prefer buying it online and mobiles have evolved as an alternative for laptops and personal computers now. As per experts, mobile marketing generate high response rate and customer responses can be easily tracked at a faster pace. It also has huge potential to gain viral benefits.


Before explaining about how digital marketing helps in brand reputation of the company, it is important to look into some facts (taken from varied researches) below:

  • 72% of internet users are active on social media these days.
  • 70% of marketers leverage Facebook to gain new customers.
  • Google+ growth rate is 33% per annum.
  • 215 million active users get registered in Twitter on monthly basis.

Above facts clearly mentions that impact of social media in any company’s growth can be incredible. Social media is considered to be the most effective means to create brand awareness among target clients.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • Digital-Marketing

  • There is 1 comment

    • 4 years ago

      Shital Kalamkar   /   Reply

      Yes, it is true that digital marketing most effective, cost efficient and user friendly marketing medium. Companies should take advantage of this latest market trend by implementing it into day to day operations.

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