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WHYTO create a compelling Landing Page?

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We all need to acquire new customers in order to make our products and business work. Whether there are few users that are paying big bucks or thousands others visiting your platform for free, what really important is, how you get and retain your customers.

However, there are also a few questions that you need to ask yourself before planning customer acquisition strategies. Are you ready for more customers? Is your team prepared to handle influx of users? Your promotional strategy – whether you are choosing traditional PR or inbound marketing?

Although, there are various topics to ingest while planning your customer acquisition strategies, but in this blog we will cover the importance of creating a compelling landing page.

Landing page is the first page that your visitors usually see after clicking on your banners, Ads, PPC ad or any kind of promotional email. It can either be a specific page on your website or a separate page created exclusively for search engines. It is basically designed to direct the visitors to take a specific action, which can be related to any purpose such as making a purchase, subscribing to your mail list or completing a registration. Overall, your landing page pretty much determines the success of your ad campaigns.

Good landing page = Good ROI

While creating a landing page, make sure that you religiously follow these three important rules:

1.       Avoid sending traffic from an ad to your home page

You should never drive traffic from your promotional campaigns onto your website’s home page. This is basically due to the fact that home pages are cluttered with information and chances are that a visitor might take many possible actions and the important one might be missed. Therefore, it is important to ensure to target your customers to a page, which is aimed at a single objective – getting them to take the action that is the goal of your campaign.

2.       Clarity or Relevancy will either make it or break it

Visitors usually tend to spend a few seconds on the landing page before actually determining its usefulness and relevancy. If the users do not simply find what they had been looking for, they would abandon the page.

Therefore, in order to engage the users it is important to make the initial few seconds attention seeking. Also, answer these questions that are on their mind.

  • Does this place satiate my requirements?
  • Can this site be trusted?
  • Does the site consist of sufficient information?
  • How long will the entire process take?

Overall, your landing page must entice the visitors to stay and complete the desired action for conversion.

Landing Page 3

3.       Follow a certain standardized structure while designing your landing page

Apart from making your landing page useful and relevant, it is also important to ensure that you follow a certain standardized structure. Some of them include:

  • Benefit oriented heading
  • Relevant and crisp
  • Compelling visitors to take a specific action
  • Non-distracting navigation links
  • A subscription form/checkout option
  • Maintaining your brand

While designing a landing page, you can also follow some of these useful tips and suggestions:

Include a demo video to increase your conversions by approx 10-20%. However, if you cannot include any video, you can include some screenshots or interactive demos.

Keep it simple! There is not any such requirement of using big words or designs that are too ‘busy.’ However, color psychology should certainly be entertained.

You can also think of using visual blocking. Breaking up the page with the design and color contrast helps to organize it in a better manner.

Length of the landing page

There are many people that are usually confused with the length of the landing page. Long or short? However, as such there is not any determined size of the landing page and the length usually depends upon the product or service that you are offering. In most of the cases when the offering is free, a short copy works better. But if you are asking for some amount to be paid, a longer copy performs better. When rational thinking and analysis are the factors for purchasing something, longer copy simply helps you in creating a more compelling case by adding explanations, case studies and proofs to support your product.


  • Digital-Marketing

  • There are 2 comments

    • 6 years ago

      Kapil Nakra   /   Reply

      Nice Article. Can you throw some light now various brands are experiencing growth in customer acquisition after using landing pages.

    • 6 years ago

      Deepesh   /   Reply

      Totally agree with the blog. I think landing page should be informative enough so that the customer will fill the form out there or read the information there.
      Landing page is the 1st visit of the person who can buy your product in future,so the impression should be appealing enough to make your customer to move to the next step in the process of buying your product.

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