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WHYTO incorporate LinkedIn in your Lead Generation Strategy?

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You all might be aware that LinkedIn is one of the largest professional networks that allow you to share information about your services directly with potential clients. No matter whether you are an employee, freelancer, business owner or a marketer, LinkedIn is a page that allows you to create a professional network. People usually visit LinkedIn with a purpose, which can either be for making connections, gaining insights about their industry and anything that helps them to get smarter. LinkedIn is basically the purest form of business networking online.

How a marketer should use LinkedIn to find leads?

Initially, it is quite necessary to outline a plan and devise a Strategy. In order to fulfill the same in an impeccable manner, it is imperative to follow the below mentioned questions:

  • What message do you want to deliver?
  • Who is your target?
  • How do you want to be perceived?
  • What is your unique selling proposition?
  • What sets you apart from your competition?
  • What are your strengths?

Additionally, it is also necessary to be searchable as people would search you by your name on search engines. Therefore, it is necessary to use relevant keywords so that you can be easily found.

LinkedIn as a powerful lead generation tool

Since LinkedIn is a place where you can connect with various groups and individuals, it can prove to be one of the best tools for lead generation. However, in order to make the most of it, it is necessary to follow a few guidelines. These include:

  • Enhance your Profile – To enhance your profile in LinkedIn, it is again necessary to follow a few simple procedures.
  1. Ensure that your profile is complete with all the relevant information. This includes your past and current employer information, background summary, special skills along with all the contact details including websites and social media networks.
  2. Upload attachments such as letter of recommendations, presentations, client testimonials, slide decks and any other relevant to your occupation or industry.
  3. It is also necessary to add a business headshot that best suits the professional LinkedIn atmosphere.
  4. Create a compelling headline, which immediately allows community members to identify with and understand your value proposition.


  • Create thoughtful connections – As mentioned earlier, LinkedIn is an excellent way to connect with potential leads and offers one of the best opportunities for networking. You can share your links, blogs and ideas and further establish yourself as an industry authority. However, it is necessary to abide by the LinkedIn practices and avoid being viewed as a spammer.
  • Participate in Groups – Joining a LinkedIn group that is relevant to your business or niche can be a wonderful way to strengthen connections with likeminded individuals and consumers that might be interested in a particular product or with specific needs.


LinkedIn group offers a space where the members can seamlessly share their knowledge, wisdom and experience. You can research and join groups that have similar interest to yours and actively participate in order to build credibility within the community.


  • Create a Group – In addition to joining any other LinkedIn group, you should have the ability to create your own group. As the owner of the group, you are given some additional privilege to communicate with your members through email newsletters. This is considered to be a powerful method to generate leads by targeting a group that is interested in your niche or product.

You can also start daily conversations by posting questions, videos or a resource for learning. Your main aim should be to provide your customers as much free information as possible, which is also quite relevant for them.

At 42inception, we conduct bi-weekly webinars on topics related to social media and digital marketing. Our next webinar is headed by Subhashish Paul who created “World’s 5th Largest Career Focused LinkedIn Group”



  • Digital-Marketing

  • There is 1 comment

    • 6 years ago

      Shivkant Singh   /   Reply

      Very good post. Interesting and insightful.

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