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Workshop On Art Of Story Telling By Deepti Pant At Great Indian Marketing Weekend (GIMW), 2014

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Great Indian Marketing Weekend (GIMW), 2014 covered all aspects of modern marketing and was succeeded in bringing more than 50 CMOs, VPs, and Business Heads on one platform as mentors for clients and agencies who participated in the event.

During the event, Deepti Pant from The Truth School led a workshop on Art of Story Telling which had following key takeaways:

  • Beginning of the story with story’s life who is beaten up by Power point , her husband, but lays there with abused life. Just knowing this much can’t depict the right message, there has to be a proper story.
  • Technology is tool, word is power.
  • Story has powerful feelings to put into meaningful word which can turn into an epic.
  • We should use story telling in business communications to make it look sale-able and success. This can be used by senior managers in strategies, struggling employee, convincing someone special and in corporate meetings.
  • Things need to be taken care while drafting story telling are content, metaphors, scenario building- creation of patterns, raise a question, shake things up, and try to get 1 moral of every story.

Hence, it would be right to say that Usage of story in your life is the key message of the presentation ‘Art of Story Telling’. And if you don’t have your story right, you can’t go for right strategies.

  • Digital-Marketing

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