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Specialization Session on Blogging

Special Session

Overview : Learn to set up, manage and promote a blog

Who is this session for?

  1. Small business owners: for visibility and marketing
  2. Entrepreneurs: for visibility and marketing
  3. Corporate communications professionals: to run company/professional blogs
  4. Agency people (Social media, PR, marketing, Event management): to manage client blogs
  5. Amateur bloggers


  1. Setting up a blog Blog content strategy
  2. How to write a great blogpost

Lesson Plan

  1. Main components of a blog, popular platforms, signing up on WordPress
  2. Getting started: profile, template, features and key blogging terms
  3. How to write a good blogpost