+91 97116 14538 | +91 97116 14538 |

Course Description

The “SEM”course is designed for professionals seeking to enhance their search engine marketing expertise. Search Advertising is key to driving high-intent traffic and conversions. This training equips you with the skills to create, manage, and optimize Google Search Ads using AI-driven automation and data-driven strategies.

By the end, you’ll be ready to launch high-performing AI-driven Google Ads campaigns that drive real business results. 

Audience

SEM Specialists, PPC Analysts, and Paid Media Managers
Digital Marketing Managers handling performance marketing
Performance Marketers optimizing ad spend and conversions
Digital marketing agencies running paid media campaign
Account Managers managing multiple ad accounts
Media Planners optimizing SEM strategies with AI

Get In Touch With Our Experts

Key Takeaways

  • Gain a comprehensive understanding of search engine marketing (SEM) to launch high-performing AI-driven Google Ads campaigns that drive real business results. 
  • Explore the features and functionalities of Google Ads for effective campaign setup and audience targeting using AI feature
  • Discover the strategies for display advertising and remarketing to engage and re-engage target audiences.
  • Learn how to track campaign performance using key performance indicators (KPIs) and analytics tools, and generate insightful reports for data-driven decision-making.

Training Agenda

1. Understanding Search Advertising
2. Overview of Google Ads Ecosystem
3. Google Ads Account Structure
4. Search Campaign Targeting: Keyword Research
5. Display Campaign Techniques
5. Remarketing & Audience Segmentation
6. Shopping Campaigns
7: Optimization Strategies
8. AI ENHANCEMENT IN GOOGLE ADS
9. Google Ads AI Features
10. Third-Party AI Tools for PPC Optimization (Majorly used by agencies)

Tools We Cover

Get In Touch With Our Experts

Want to Stay Ahead, Always?

Talk to Our Corporate Advisor

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Success Stories

meta-logo

Workshops that Revolutionised Blood Donation

The inspiring story of how Digital Vidya's initiative educated and activated over 1000 blood banks & hospitals across India to connect with voluntary blood donors on Facebook, ensuring a steady supply of blood, which ultimately sparked a nationwide movement during Covid-19

Meta
Read more
dr-reddys

Beijing Workshop that Fueled Growth

How a robust workshop at Beijing, on leading-edge digital marketing and advertising strategies, empowered 100+ members of Dr. Reddy's senior management to spearhead their digital marketing activities.

Dr.Reddy's
Read more
More Success Stories

The Impressions We Left

Digital Vidya is helping marketers reinvent themselves to become Digital!
virgina-sharma
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
sheryl-sandberg
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
aseem-dhingra
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
aparna-lal
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
nitin-prakash
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
firdosh-siganporia
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
jaydip-sikdar
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
anshuman-jain
Anshuman Jain
Vice President - Sales, Piramal Realty

Interested in Some Digital Gyan?

Subscribe to our newsletter for the latest industry news, expert insights, and exclusive offers.

Scroll to Top