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Workshop Description

This hands-on workshop dives deep into the world of AI in Social Media Marketing. Going beyond basic automation, you’ll explore how cutting-edge AI tools can help you craft smarter content strategies, boost audience engagement, analyze performance, and personalize user experiences at scale. Ideal for marketers looking to future-proof their social media game with practical, real-world AI applications.

Target Audience

Middle-aged marketing professionals and brand managers with basic to intermediate social media marketing knowledge.

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Key Takeaways

  • Deep Understanding of AI in Social Media: Gain clarity on AI vs. Generative AI, key concepts like NLP, ML, LLMs, and how they’re revolutionizing marketing strategies.

  • Platform-Specific AI Features: Learn how major platforms like Meta, LinkedIn, TikTok, and YouTube use AI to enhance targeting, recommendations, content delivery, and user experiences.

  • Creative Content with AI: Use tools like ChatGPT, Canva AI, Jasper, and Runway ML to ideate, create, and optimize engaging and trend-driven social media content.

  • Advanced Social Listening & Sentiment Analysis: Leverage AI tools to track audience behavior, monitor brand sentiment, detect trends, and manage brand reputation in real time.

  • Data-Driven Influencer Marketing: Discover, evaluate, and select influencers using AI for better ROI and campaign performance, while exploring the rise of virtual influencers.

  • AI-Powered Automation: Master post scheduling, repurposing content, timing optimization, and smart recommendations to streamline social media operations.

  • Performance Tracking & Predictive Insights: Utilize AI dashboards and tools to analyze metrics, predict audience engagement, and automate detailed reports and ROI measurement.

  • Hands-On with ChatGPT: Dive into real-world use cases of ChatGPT for competitor analysis, content planning, social media calendars, and insight generation.

  • Ethics & Future Trends: Explore the ethical implications of AI in marketing and get a sneak peek into emerging trends like deepfakes, AI-generated content, and virtual events.

Workshop Flow & Module Breakdown

Module 1: Introduction to AI in Social Media Marketing (Setting the stage)
Module 2: AI-Powered Social Media Channels & Their Native AI Features (Platform-wise AI features & automation capabilities)
Module 3: AI for Content Creation, Storytelling & Virality (Beyond automation, focusing on creativity & engagement)
Module 4: AI for Social Listening, Sentiment Analysis & Trendspotting (Understanding audience behavior & engagement)
Module 5: AI in Influencer Marketing & Virtual Influencers (Optimizing partnerships & engagement strategies)
Module 6: AI for Scheduling, Posting & Optimization (How AI automates & improves efficiency)
Module 7: AI for Performance Tracking & Reporting (Real-time insights for strategy improvement)
Module 8: Leveraging ChatGPT & Generative AI for Social Media Marketing (Deep dive into ChatGPT’s applications for marketers)
Module 9: Ethical Considerations & The Future of AI in Social Media (Balancing innovation & responsibility)
Final Discussion & Q&A

Tools We Cover

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The Impressions We Left

Digital Vidya is helping marketers reinvent themselves to become Digital!
virgina-sharma
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
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Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
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Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
aparna-lal
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
nitin-prakash
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
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Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
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Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
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Anshuman Jain
Vice President - Sales, Piramal Realty

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