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Workshop Description

The Digital Marketing Powered with AI training program is designed to equip marketing professionals with the knowledge and skills to leverage AI-driven tools for enhanced content creation, strategy development, SEO, and data analysis. As AI continues to reshape the digital marketing landscape, this program provides hands-on experience with cutting-edge AI applications, helping participants stay ahead of the curve.

Target Audience

Marketing Teams & Social Media Managers
Digital Marketing Executives & Strategists
Brand Managers & Communication Leads
Content Creators & Designers
Data Analysts & Marketing Technologists
Business Leaders & Entrepreneurs

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Learning Outcome:

  • Empower participants to present comprehensive AI-driven content marketing plans.
  • Gain a comprehensive understanding of AI tools like ChatGPT, Midjourney, Stable Diffusion, HeyGen, and others, and their role in transforming modern marketing strategies.
  • Learn how to leverage AI-powered tools to create high-quality, engaging, and optimized content for emails, social media, websites, and ad campaigns.
  • Acquire the skills to integrate AI into campaign planning, audience targeting, SEO optimization, and performance tracking for more efficient and data-driven decision-making.
  • Understand the ethical considerations of using AI in marketing, ensuring responsible content creation, data privacy, and brand integrity.
  • Build confidence in utilizing AI tools to craft and deliver comprehensive, AI-driven marketing strategies that enhance engagement, efficiency, and business growth.

Workshop Outline

Module 1: Introduction to AI in Marketing
Module 2: Understanding Generative AI
Module 3: Content Creation for Emails and Social Media with AI
Module 4: Enhancing User Experience with AI-Generated Content
Module 5: AI for SEO and optimised content writing
Module 6: Web Presence Strategies
Module 7: Data Analysis with AI
Q&A, Discussion, and Feedback

Tools We Cover

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Want to Stay Ahead, Always?

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The Impressions We Left

Digital Vidya is helping marketers reinvent themselves to become Digital!
virgina-sharma
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
sheryl-sandberg
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
aseem-dhingra
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
aparna-lal
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
nitin-prakash
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
firdosh-siganporia
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
jaydip-sikdar
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
anshuman-jain
Anshuman Jain
Vice President - Sales, Piramal Realty

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