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Training Overview

Through this program, the participants will develop a deep understanding of Generative AI, with a particular focus on AI tools such as Midjourney, Invideo, Rephrase.ai, Hey Gen, ChatGPT, and its practical applications in marketing. They will gain the knowledge and skills required to leverage AI tools to enhance marketing strategy, video content creation, blogs, content marketing, perform SEO, build marketing strategies, perform data analysis, and much more. Ultimately, becoming proficient in harnessing AI technologies to drive marketing success.

Audience

Marketing Professional
Brand Managers & PR Executives
SEO & Content Marketing Specialists
Social Media Managers
Entrepreneurs & Business Owners
Creative Professionals
Corporate Communication Teams

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Learning Outcome

  • Equip participants with a comprehensive understanding of Generative AI, particularly ChatGPT, HeyGen, Midjourney, Stablediffusion and more to understand its pivotal role in modern marketing
  • Enable participants to apply ChatGPT to enhance content creation, marketing strategy development, and data analysis
  • Foster the ability to develop and execute AI-powered marketing plans, reinforcing marketing teams’ efficacy and innovation 
  • Instil ethical and responsible AI practices within marketing strategies, ensuring alignment with company values and industry standards 
  • Empower participants to present a comprehensive AI-driven marketing plan, demonstrating their proficiency in leveraging AI tools for marketing success

Generative AI for Marketing Team - Training Agenda

Module 1: Introduction to AI in Marketing 
Module 2: Understanding Prompt Engineering from a Marketing Perspective 
Module 3: ChatGPT Use Cases for Marketing Teams 
Module 4: ChatGPT for content-related activities 
Module 5: Using AI tools for Marketing, PR, and Comms 
Module 6: ChatGPT for Excel and Data Analysis 
Module 7: Ethical AI Principles 

Tools We Cover

In this program, you’ll get hands-on experience with the most powerful Generative AI tools that are transforming the marketing world. Whether you're creating content, automating workflows, or analyzing data, these tools will help you work smarter and faster.

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The Impressions We Left

Digital Vidya is helping marketers reinvent themselves to become Digital!
virgina-sharma
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
sheryl-sandberg
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
aseem-dhingra
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
aparna-lal
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
nitin-prakash
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
firdosh-siganporia
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
jaydip-sikdar
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
anshuman-jain
Anshuman Jain
Vice President - Sales, Piramal Realty

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