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Workshop Overview

Search Engine Optimization (SEO) is a critical component of any successful digital marketing strategy, helping businesses improve their online visibility, attract organic traffic, and achieve higher search engine rankings. SEO has undergone rapid changes over the past year due to evolving search algorithms, AI-driven search experiences and user behaviour shifts. In this comprehensive training program, you will explore the core concepts, techniques, and best practices of SEO, and learn how to optimize websites and content to meet the evolving demands of search engines.

Audience

SEO Specialists & Search Marketing Professionals
Digital Marketing Managers & Executives
Content Strategists & Writers
Web Developers & UX Designers
E-commerce & Product Managers
Startup Founders & Business Owners

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Key Takeaways

  • Comprehensive understanding of search engine optimization (SEO) principles, techniques, and best practices.
  • Conducting advanced keyword research to align with evolving ranking factors.
  • Learning the art of user-first content and integrating AI tools for better content creation
  • Optimizing for Core Web Vitals, faster crawling and javascript SEO
  • Understanding E-E-A-T and trust signals 
  • Leveraging tools to improve performance and preparing for the future of search
  • Learning to present SEO as a “revenue-focused channel”

Workshop Outline

Module 1: Introduction to Search Engine Optimization
Module 2: Keyword Research and Analysis
Module 3: On-Page Optimization
Module 3.a: Content Optimization
Module 4: Technical SEO
Module 5: Off-Page Optimization and Link Building
Module 6: SEO Analytics and Reporting
Module 7: Local SEO Optimization
Module 8: SEO Best Practices and Future Trends
Discussion, Q&A and Feedback

Tools We Cover

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The Impressions We Left

Digital Vidya is helping marketers reinvent themselves to become Digital!
virgina-sharma
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
sheryl-sandberg
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
aseem-dhingra
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
aparna-lal
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
nitin-prakash
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
firdosh-siganporia
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
jaydip-sikdar
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
anshuman-jain
Anshuman Jain
Vice President - Sales, Piramal Realty

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